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Fundraising Communications Manager

Employer
American Speech-Language-Hearing Association
Location
Rockville, Maryland
Salary
Salary Range (Non-Negotiable): $84,122 - $93,468 https://www.asha.org/careers/asha-jobs/benefits/
Closing date
Feb 28, 2023

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Job Details

The American Speech-Language-Hearing Association requires all new employees to present proof they are fully vaccinated against COVID-19 when they start work. Currently, “fully vaccinated” is defined as someone that has received both doses of the Pfizer/Moderna COVID-19 vaccines or one dose of the Johnson & Johnson COVID-19 vaccine 14 days or more before they begin work. Individuals with a disability or a religious reason preventing them from taking the vaccine may request an accommodation.

Description
The purpose of this position is to guide and implement an integrated communications and marketing strategy for the American Speech-Language-Hearing Foundation to maximize charitable fundraising. This position is responsible for multi-channel messaging (social media, web copy, emails, etc.) that will motivate and engage stakeholders, broaden the audience of donors, improve donor retention, and increase ASHFoundation brand awareness overall. This position will coordinate with the ASHFoundation team and other teams across the affiliated association national office to update and create new content to ensure currency, relevance, and effectiveness with different stakeholder audiences. The content is based on a newly developed strategy toolkit inclusive of written and visual identity guidelines. The position is involved in market behavior analysis, analyzing market segments, reporting on fundraising marketplace trends, and providing ongoing analysis of the competitive landscape to support planning and decision-making. The position has ultimate responsibility for managing communications strategy milestones and measuring impact.


Responsibilities

  1. Plan, develop, and execute multi-channel initiatives that communicate the American Speech-Language-Hearing Foundation brand to different ASHFoundation stakeholder audiences. Collaborate closely with the Executive Director and Director of Development to align strategy for all messaging activities to achieve consistency and effectiveness in articulating the organization’s mission.
  2. Conceptualize, develop, and write creative, effective marketing pieces (print and digital) that communicate the value, quality, and benefits of the ASHFoundation in order to maximize engagement and support for the organization. Includes, but not limited to, targeted marketing and content.
  3. Execute operational planning to develop project timelines; track budgets, schedules and deliverables; coordinate relevant documentation, correspondence, evaluations, and reports. Manage relationships with external vendors.
  4. Assist the ASHFoundation team in feasibility, development and fielding of market research to achieve goals. Stay abreast of marketplace trends and communications tracking data to help inform decision-making relative to fundraising initiatives and content development.
  5. Strategize, consult, and build capacity for the ASHFoundation to leverage social media tools and techniques for fundraising expansion goals.
  6. Represent the ASHFoundation with internal staff units and on national office teams to communicate and implement initiatives pertinent to communications functions.

Qualifications
Knowledge Typically Acquired Through

  • Bachelor’s degree with a concentration in Communications, Public Relations, Marketing, Journalism, Fundraising, or Nonprofit Management.
  • 7+ years’ experience in fundraising and marketing, and/or charitable foundation operations, working in a professional setting.
  • Experience in developing and executing multiple, integrated, cross-channel campaigns inclusive of brand marketing objectives, with application to print, e-mail, social media, and mobile technology tactics.
  • Experience that demonstrates strategic, creative, and analytic thinking.

Scope and Depth of Technical Skills/Knowledge

  • Demonstrated strategic organizational skills, including project management knowledge and abilities, creative media/design production knowledge, and marketing budgets.
  • Demonstrated ability to develop and administer comprehensive marketing strategies.
  • Demonstrated ability to interpret market research studies, such as propensity and segmentation.
  • Communicate effectively, both orally and in writing; independently compose correspondence and technical documents. Requires excellent copywriting, proofing, and editing of marketing communications and manuscripts, including feedback to graphic designers on layout and design.
  • Demonstrated proficiency using technology to organize and execute projects. Familiarity with using Microsoft Office software suite (e.g., Word, PowerPoint, Excel, Outlook, SharePoint, netFORUM, electronic bulletin boards). Familiarity with Constituency Relationship databases, Google Analytics, Excel Pivot tables to inform decision-making.
  • Association/Foundation experience desired.
  • Familiarity with the discipline of communication sciences and disorders preferred.

Scope and Depth of Non-Technical Skills/Knowledge

  • Ability to organize and prioritize multiple and varied projects and tasks.
  • Ability to manage time effectively to complete multiple projects with tight deadlines.
  • Demonstrated initiative and ability to work independently and as part of a team.
  • Strong interpersonal skills and willingness to assist others.
  • Willingness to learn and apply information within the discipline of communication sciences and disorders.

Company

The American Speech-Language-Hearing Association was founded in 1925. It is a not-for-profit scientific and professional association for speech-language pathologists, audiologists, and speech and hearing scientists. ASHA is committed to the consumers of our services, the more than 42 million Americans with communication disorders. ASHA's mission is to ensure that all people with speech-language, and hearing disorders receive quality services from well-educated professionals.

The American Speech-Language-Hearing Association (ASHA) certifies practicing clinicians, conducts and accredits educational programs for its members, informs the public about communication disorders, produces and markets educational materials, monitors legislation, and lobbies state and federal governments. ASHA represents more than 228,000 speech-language pathologists, audiologist, and speech and hearing scientists.

The Association's National Office, in Rockville, Maryland, employs more than 300 individuals in a wide range of occupations. Some staff members are speech-language pathologists and audiologists. Other professionals provide expertise in a variety of fields from accounting, information processing and marketing to convention and meeting planning, customer service and desktop publishing.

ASHA has been recognized as a "Great Place to Work" by Washingtonian Magazine and by the State of Maryland and Montgomery County Work/Life Alliance. ASHA has also earned recognition as a "Best Workplace for Commuters." A number of public service campaigns, media advertising campaigns, and membership promotion materials that our staff have worked on have earned awards. The ASHA Leader, our bi-weekly tabloid, has earned numerous awards for general excellence and feature articles. Our website has also earned a number of awards. In addition, the National Office has received awards for our recycling efforts.

For more information about our organization, see our website at www. asha.org.ASHA offers a comprehensive benefits package.

* Health/Dental/Vision Insurance
* Life Insurance
* Long-Term Disability Income Insurance
* Travel Accident Insurance
* Defined Contribution Plan
* 401(k) Savings Plan
* Flexible Spending Plan
* Annual Leave
* Sick Leave
* Family and Medical Leave
* Voluntary Leave Transfer Program
* Paid Holidays
* Flextime
* Telecommuting
* Flexplace
* Fare Share Program
* Employee Assistnace Program
* Tuition Reimbursement
* Staff Development Prgram
* Wellness and Fitness
* Direct Deposit

Company info
Website
Location
2200 Research Blvd
#235
Rockville
MD
20850
US

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