Data Analytics Manager (DEI)

Washington, DC
Mar 22, 2023
Apr 20, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Data Analytics Manager is solely focused on tasks related to segmentation, targeting and positioning. The Manager collects, manages, researches, and analyzes data related to the engagement of multicultural and specialized audiences to develop insights for use in decision-making and setting business priorities. Produces and distributes standardized reports, analysis, performance metrics, and measurements in support of the business unit/department audience management initiatives. Consults with management to discuss data insights and trends to inform the department's multicultural and specialized audience engagement strategy, tactical development, and performance. Collaborates with management to identify opportunities to streamline data processes and to develop new procedures that support the business unit/department.


  • Collects, manages, analyzes, synthesizes, and provides data to identify trends, draw insights, and address critical questions to achieve organizational objectives. Works with management teams to develop performance measurement frameworks (i.e., KPI's, metrics, etc.).
  • Works with cross-functional teams to align and integrate data platforms/process/reporting capabilities to ensure superior experience, functional excellence, and develop operational efficiencies. Manages data quality and provides support to various projects/analysis gathering data and presenting results.
  • Determines data analysis strategies and advises staff on statistical and data analytic issues. Conducts and/or supervises data analyses, including statistical analyses as required.
  • Contributes to the development of long-term goals and strategic plans to ensure continued successful growth and sustainability. Coordinates and integrates division plans with the organization's business goals and objectives. Reviews achievement of performance versus strategic plans.
  • Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency.
  • Serves as an expert resource on data sources, tools, and analytical procedures/methodologies. Provides expertise including peer review, data interpretation or related technical assistance, training, references, and/or consultation. Evaluates and integrates new or existing data sources, tools, and analytical techniques by monitoring key news, policies, and/or market trends.
  • Develops clear, well-integrated research deliverables, including through data visualization and graphics, that communicate data and insights. Presents data and insights to internal and/or external audiences (for example: media, legislators, press conferences, organization decision-makers) in a clear and concise manner.


  • Completion of Bachelor's degree (or higher) in Public Policy, Public Administration, Data Science, Marketing, or other quantitative discipline required.
  • 5+ years of proven experience with program or project management; at least two of those years in a DEI environment focused on outcomes, data, and situational analysis capability.
  • 5+ years of proven experience using metrics, data, and/or analytics to inform business decisions and strategies. Ability to be strategic and tactical while focusing on delivering tangible results.
  • Strong analytical skills and ability to translate metrics, research, and trends into strategy and improvement opportunities.
  • Excellent verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholders.
  • Exceptional interpersonal skills and ability to work collaboratively with others to achieve goals.
  • Ability to have tough conversations and push people to move forward.
  • Ability to influence and partner cross-functionally, with different levels of the organization.
  • Highly organized with an ability to manage multiple priorities, ambiguity, and concurrent projects from concept to completion.

Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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