Senior Specialist, Conversion Rate Optimization

Washington, DC
Jan 24, 2023
Mar 02, 2023
Full Time
Job Description

For over 140 years, The Washington Post has been an authoritative news source on political, social and economic issues. We were founded as a daily print publication serving the Washington, D.C. area, covering presidents and politics from the heart of America's capital city.

Today, The Washington Post is a rapidly growing, digital-first news source with worldwide reach. With subscribers in over 180 countries, The Post is increasingly catering to readers looking for trustworthy journalism and thoughtful analysis on U.S. issues, as well as fresh perspectives on stories that are defining a changing world.

We are seeking a Conversion Rate Optimization (CRO) Senior Specialist to join the subscriptions marketing team. This person will help further The Post's subscriptions goals by working collaboratively with our product team to test and optimize onsite touchpoints to turn Washington Post browsers into buyers.

  • Partner with our product development teams to build and test new features related to on-site touchpoints across desktop, mobile Web and native apps, with the goal of improving the customer experience, registration and conversion rate, and new subscription starts
  • Partner with other members of the marketing team to execute tests involving The Post's content metering/paywall experience; registration experience; softwalls; navigation elements and in-line modules
  • Refine and possibly revamp existing flows for our registered users. Thoughtfully balance the user journeys around registration and subscription
  • Work with our product and legal teams to ensure our conversion flows and touchpoints are compliant around the world
  • Ideate and own a set of initiatives seeking to localize the paywall/regwall/on-site experience in key ex-US geographies
  • Own ad hoc exploratory work, conducting industry research and analyzing trends to identify opportunities to drive further growth
  • Design and implement reporting solutions enabling stakeholders to manage the business and make effective decisions
  • Monitor existing metrics as well as develop and propose new metrics to make actionable intelligence available to business stakeholders

  • 5+ years' work experience in a digital marketing or product role
  • Demonstrated experience in improving conversion rates and the "consideration" phase of the marketing funnel
  • Facility with data (asking for the right kind; manipulating data to interpret results; making decisions based on numbers).
  • Experience using Tableau and Google Analytics; all Microsoft programs, particularly Excel and PowerPoint
  • Ability to juggle multiple projects with minimal supervision
  • Ability to work efficiently in a hybrid environment
  • Ability to establish effective working relationships at all levels of the organization
  • Excellent verbal/written communication skills
  • Love and appreciation for news media and The Washington Post
  • Bachelor's degree

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Washington Post includes salary ranges for certain positions to comply with local pay transparency laws. The salary range for this position is:
$42,385.20 - $109,300.00

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?


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