Manager, Creative Director - Brand Standards & Identity

Capital One
Richmond, Virginia, United States
Jan 12, 2023
Feb 11, 2023
Full Time
West Creek 6 (12076), United States of America, Richmond, Virginia

Manager, Creative Director - Brand Standards & Identity

Capital One Brand Creative is looking for an experienced, innovative, strategic creative leader who has managed and led creative teams. You will inspire and drive change while developing and executing world-class, effective creative strategies for brand standards and visual systems that bring our brand to life across different audiences, products, channels and types of communication. You know the formula for developing brand-building, breakthrough creative that drives results, is on target, and on brand. You will keep the team ahead of the curve and build future creative talent and leaders.

What you'll do:
  • Lead and inspire the team to develop strategically-grounded, insight-driven creative.
  • Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
  • Empower and inspire full-time associates through coaching and help them develop in their careers.
  • Create, iterate and manage brand standards and identity systems that advance the brand while maintaining consistency.
  • Collaborate with marketing strategists and internal business clients to understand consummate needs, positively influencing brand strategy and the customer experience.
  • Demonstrate expert knowledge of brand, advertising and marketing trends and translate business intent into creative strategies and executions that protect and advance our brand effectively.
  • Demonstrate an understanding of the intended audience; interprets market research and tests results, and uses findings to focus brand standard additions and evolutions.
  • Build and maintain relationships with a network of partner groups (digital, operations, legal, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
  • Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities - both for your team and department.

Who you are:

You want to be an EVIDENCE-BASED MARKETER who...

  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

  • You value authenticity over perfection. You lead with empathy, vulnerability and honesty.
  • You deeply invest in understanding the humans around you.
  • You say what needs to be said and work hard to find the right words.
  • You're an expert. You also know when you're not and need to find one.
  • You use all this - to make things happen, create amazing work and inspire others.

Basic Qualifications:
  • Bachelor's degree or military experience
  • At least 3 years of experience leading creative teams
  • At least 3 years experience working on brand standards and identity systems

Preferred Qualifications:
  • At least 5 years of experience as a Creative Director
  • At least 2 years of experience directly managing a creative team
  • Experience at a large in-house creative team or in financial services
  • Experience working with a Fortune 500 brand

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Location is New York City: $142,979 - $168,683 for Manager, Creative

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).