Digital Analytics Director

Washington, DC
Jan 12, 2023
Feb 11, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

Data & Analytics leverages business intelligence gained through advanced data analytics in order to maximize AARP's marketing and communications results. This includes using data science, data engineering, predictive modeling, and market analytics to guide data driven decision making.

Implements data-driven analytical approaches to understand and improve AARP's performance in key enterprise and experience metrics. Serves as a thought leader and subject matter expert in multiple analytical disciplines, particularly in the field of digital analytics. Develops and implements analytical processes and develops innovative approaches to help AARP better manage the complex consumer landscape, with an online focus. Serves as the Data Science and Advanced Analytics liaison to multiple business units and strategic initiatives. Identifies and recommends analytical best practices and presents results and recommendations to senior and executive leadership.


  • Leads the development of scalable algorithms and methods to provide real-time recommendations.
  • Oversees the implementation, production, and quality control of predictive algorithms built for classification and selection, including machine learning models and regressions.
  • Provides business processes, system support, and data quality governance for master data through data coordination and integration to ensure efficient processes and consistent data flows to the organization and stakeholders.
  • Oversees building pipelines and other data engineering tasks.
  • Develops sophisticated data visualizations, writes code, builds models, and constructs visualizations as required.
  • Manages cross-functional analytic projects.
  • Coordinates with internal clients to increase analytic-based decisions in the organization and ensure those decisions are informed by DAG.


  • 10+ years of operating and client-facing experience in an agency, consultancy, marketing services provider, data science, or sophisticated marketing operation
  • 5+ years of experience in multi-channel marketing campaigns, measurement, reporting, test design, and related analyses
  • 5+ years of experience with Google Analytics and Adobe Analytics
  • Extensive knowledge of data, analytics, cloud, tools, and industry best practices in evaluating website and app effectiveness (e.g. journeys and response)
  • Knowledge of digital advertising principles and omni-channel campaign strategies, and analytics to support them
  • Proficiency in the use of online/offline data for marketing and analytics, infrastructure, and processes required to manage and mobilize data, including a working knowledge of industry vendors.

Physical/Mental Demands
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement and discretion requiring the employee to compare and evaluate various courses of conduct and make a decision (or recommend a decision to be made) after various possibilities have been considered.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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