Director, Digital and Campaign Analytics
- Employer
- Appian Corporation
- Location
- McLean, Virginia
- Closing date
- Feb 1, 2023
View more
- Industry
- Technology and Software
- Function
- Marketing and Public Relations
- Hours
- Full Time
Job Details
Position: Subject matter expert to design and recommend appropriate analytical
approaches and methodology to address key issues for campaign and digital initiatives.
Support design and implementation of experimentation necessary to improve channel
efficiency, drive growth, and inform marketing investment decisions. Develop
dashboards and regular reports and analysis of key metrics related to various digital
efforts. Leverage existing tools such as SQL, Excel, Salesforce, Google Analytics, and
Tableau to improve reporting efficiencies or to automate the correction of identified data
discrepancies. Use attribution and ROI models to hone the accuracy of programs to
drive efficiency across channels and customer segments via data-driven decision-
making, facilitating global ROI and budget forecasting. Ensure that the business
understands its own health, finds growth levers, and identifies opportunities for
optimization and growth. Oversee all relevant vendor partnerships involved in digital
activity.
Requirements: Master’s degree in Engineering Management or related + min. 2 years of
experience in job offered or as a Marketing Analyst.
Appian is an Equal Opportunity Employer.
Company
Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance.
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