Manager, Brand Strategy - B2B Sector

New York, NY
Jan 09, 2023
Feb 07, 2023
Full Time
Job Description

The Brand Strategy team is a growing group of integrated marketing managers and strategists who harness the technology, creativity and insights of The Washington Post to create marketing campaigns for our advertising partners that make an impact. We are passionate about providing meaningful solutions that are not about us, but about our clients. We build strategies and proposals that are insightful, innovative, delightfully creative and most importantly, performative. We are looking for a Manager to define the scope and scale of our biggest ideas, develop industry category and client-specific narratives we bring to market and to lead a layered team to do the best work of their careers.

Job Summary

The Manager, Brand Strategy will lead our pitch function for our B2B and B2G sectors inclusive of key categories like tech, telecomm, consulting and Fortune 500 corporate brands. This leader will play a pivotal and influential role within Brand Strategy leadership and will cultivate and deliver excellence in client strategy and proposal development in their own work and the work of their team. Our ideal candidate has a proven track record of empowering and growing teams, is an adept teacher of the art and science of distilling the complex into accessible on-brand marketing concepts, loves ideating and creating new ways of solving old challenges, and believes that deadlines have the power to enhance, not compromise creativity. They are passionate about the power and need for consequential journalism and the opportunity that The Washington Post provides brand partners. This role will report to the Head of Brand Strategy.

  • You take pride in your exceptional strength in understanding what our clients need from their advertising and marketing solutions partners.
  • You love running a tight ship - you are a leader who is biased towards action and are not afraid to do the work that needs to be done.
  • You are competitive and love to win. You get energy from helping to close deals.
  • You are at once, a top player and an effective coach. You are the type of leader who demonstrates the standards expected of your team through your own work.
  • You have the ability to provide clear and concise direction and oversight along with helpful feedback.
  • You are a creative soul who believes that a diversity of views and backgrounds bring about the best ideas.
  • You are adept at working with internal stakeholders with divergent goals across departments from ad sales, product, operations, product developers and finance.
  • You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it.

  • Lead a layered team of brand strategists dedicated to synthesizing brand advertiser client direction, sales strategy, cultural/market trends, and consumer insights into compelling marketing programs
  • Oversee the output and operations of your team, focusing on ways to streamline and create efficiencies while optimizing win rates and advertising revenue.
  • Support the career development of your team and deliver on-going, clear and candid feedback about how your team members are progressing against our business goals and their professional goals.
  • Operate as an authoritative and collaborative leader in client strategy sessions, bringing in the right mix of internal teams in a productive manner
  • Drive and refine the successful formula for smart and strategic frameworks for pitches/responses to RFPs and other opportunities working collaboratively with Product Marketing, Creative Group and Operations team members.
  • Own and lead the largest and most highly visible clients pre-sale work showcasing to both internal and external stakeholders the very best solutions that The Washington Post can offer to our brand partners.
  • Partner with Sales VP leadership on client and category go-to-market strategies and are responsible for developing and maintaining category-specific libraries of collateral.
  • Cultivate relationships and facilitate efficient, transparent communication within the Brand Strategy team and with other internal cross-functional partners: sales, creative, product, editorial, research, and consumer marketing.

  • 2+ years of experience in a brand strategy management role and 8+ years of overall experience in brand strategy, advertising or partnership marketing working with global B2B brands
  • A clear, proven understanding of how to create groundbreaking strategic foundations for pitches that meet our brand partners' business objectives
  • Experience translating insights, ideas, and data into customer value with exceptional verbal, written and visual presentation skills
  • Ability to influence cross-functional team members, delegate work to ensure deadlines are met and timely opportunities are pushed in a fast-paced environment
  • Deep knowledge of journalism, advertising and partnership marketing with a strong interest and engagement with The Washington Post brand
  • Mastery of Powerpoint and comfortable working in Google Slides
  • Experience in entrepreneurial, fast-paced and deadline-driven environments

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Washington Post includes salary ranges for certain positions to comply with local pay transparency laws. The salary range for this position is:
$99,700.00 - $166,100.00

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?