Senior Associate, Paid Search Engine Marketing / SEM Operations - Performance Marketing

Capital One
McLean, Virginia, United States
Jan 03, 2023
Feb 02, 2023
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Senior Associate, Paid Search Engine Marketing / SEM Operations - Performance Marketing

The  Search Engine Marketing Operations Senior Associate will be responsible for managing marketing campaign execution for U.S. Card's Paid SEM channel. Marketing campaign management will include activities such as new campaign launches, test launches, process improvements, and optimization across our active Paid Search programs. The Senior Associate will be the expert in Google/Bing/Skai and any other relevant platforms and will stay in-tune with all Paid Search updates and best practices.

  • Monitor Paid Search Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
  • Daily management of search campaigns from planning & execution to analysis and reporting
  • Carry out campaign management tasks including: optimization, budget control and forecasting
  • Develop and execute campaign testing, including: ad copy, landing page, audience, and channel expansion testing
  • Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute SEM strategies End to End.
  • "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and SEM specific technology tools
  • Solid understanding of performance marketing, conversions, and online customer acquisition
  • Ability to work with high-performing team mates, as well as partners across the enterprise

Basic Qualifications:
  • Bachelors' degree or Military experience
  • At least 2 years of experience in Paid Search Engine Marketing marketing
  • At least 1 year of experience planning and implementing SEM strategiesutilizing Google and Microsoft Ad platforms
  • At least 1 year of experience analyzing and evaluating campaign performance
  • At least 1 year of experience in project management

Preferred Qualifications:
  • At least 3 years of experience in Search Engine Marketing marketing with responsibilities overseeing high volume and multi-million dollar media budgets
  • At least 2 years of experience in project management
  • At least 1 year of experience in product development
  • At least 1 year of experience using Skai

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Location is New York City: $96,254 - $113,558 for Sr. Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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