Communications Manager

Washington, DC
Apr 06, 2023
May 04, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Communications Manager engages in the implementation of communications strategies tailored for target audiences over multi-channel platforms. Measures communication campaign effectiveness for return-on-investment. Leads the design of communications campaigns that raise brand awareness, informs, educates, and influences internal and external audiences. Ensures content aligns with the enterprise brand strategy and brand architecture. Collaborates with management to identify opportunities to streamline communication processes and to develop new procedures that support the business unit/department.


  • Develops, distributes, and manages internal communication content and tools for knowledge sharing, collaboration. Draft clear and concise messages, briefs, talking points, remarks, summaries, and memos for a variety of channels and audiences.
  • Develops and refines messaging to ensure organizational consistency in all aspects of communication. Leverages internal and external communication platforms to relay complicated content using storytelling and illustrations, and other consumable formats.
  • Analyze, evaluate and synthesize information to inform decisions and drive outcomes.
  • Plans, organizes, and implements special assigned projects working with cross-functional teams, as necessary. Determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.
  • Design and maintain social media presence. Work with contacts across AARP to ensure consistency of message, alignment and integration of communications.


  • Bachelor's degree in Communications, Marketing or related field.
  • A minimum of 8 years of communications experience, with progressive responsibility for communications strategy development and execution.
  • Demonstrated ability to work in a fast-paced environment requiring rapid turnaround to support organizational response to emerging issues.
  • Demonstrated experience producing highly effective executive communications for use in a variety of channels ( Board, Executive Team, leadership messaging to 500+ staff and volunteer leaders).
  • Formats include talking points, presentations and internal newsletters.

Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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