Sr. Account Based Marketing Campaign Manager

Employer
The Judge Group
Location
Washington, DC
Posted
Dec 06, 2022
Closes
Dec 10, 2022
Ref
724460522
Hours
Full Time
Location: Washington, DC Description: Hello, Hope you are doing Well! We are hiring for "Sr. Account Based Marketing Campaign Manager" position in Washington, DC. If you are currently available in market and looking for a new opportunity for yourself, then please reply to this email with an updated copy of your resume, expected salary, best time to call. Job Description: Title: Sr. Account Based Marketing Campaign Manager. Location: Washington, DC 20001. Duration: Full Time. The Sr. Account-Based Marketing (ABM) Campaign Manager is accountable for leading strategy, planning, executing and measurement across a number of multi-touch, omnichannel account-based marketing programs. They will serve as a leader with vision for ABM and lead consultation and collaboration with Marketing, Sales, Operations, external agencies and other colleagues to design and supervise delivery of scalable ABM campaigns. They will be responsible to ensure the campaigns effectively and efficiently advance corporate and operations objectives, KRAs, our message to key industries, and for conveying the business value of campaign investments through regular reporting to senior stakeholders. This position is listed with a primary location of Washington, DC, but we will consider interviewing candidates based in Operations across the United States. The candidate would need to be Operations/Office based when not traveling and follow a hybrid in office/home office working model. Understand and analyze the industry / accounts / prospects / products portfolio. Prioritize and group accounts and build the business case for ABM. Lead collaboration and execution on ABM campaign strategy, deliverables, timelines, and success metrics with multidisciplinary campaign teams, including colleagues from Planning, Marketing, Sales, Client Service, and Operations. Use technology, partnerships, data, internal / external insights, existing campaigns / assets and influence to ensure campaign objectives are met. Lead campaign reporting and regular updates to senior stakeholders. Connect campaign data, marketing metrics and insights to demonstrate business impact. Manage campaign budgets, within the overall allocation of Marketing budget for ABM. Teach ABM principles to colleagues across the organization, using case studies and examples from programs as well as external sources. Responsible for ensuring scalability of ABM at over time. 4 Year College Degree/Bachelors Graduate Degree - Marketing, Business. MBA / Masters preferred! Minimum eight years of experience (of which at least 5 years across marketing fields) Two plus years of experience in ABM, demand generation, or integrated marketing campaigns. Demonstrated capabilities in digital and measurement preferred. Desired experience & preferred skills: Experience across 1:1, 1: Few and 1: Many ABM approaches. Demonstrated understanding of key issues related to insurance or other industries with large capex, complex supply chain or specialty risk profile. Insurance industry domain knowledge. Insight gathering and analysis from multiple internal and external data sources (data providers, book of business, pipeline, social analysis, engagement scores). Delivering business results through integrated, multi-touch campaigns, with exposure to CMS, CRM, MAP and related Martech. Experience in using organic and paid digital marketing tactics - SEO, SEM, social, programmatic etc. Strong influencing and persuasion skills including at the senior executive level. Experience working with external agencies (ABM, creative, media). Exposure and willingness to work in a global environment and in teams. Project / program management experience with an ability to deal with ambiguity, drive to solve problems and own programs. Strong oral and written communication. Outside-in perspective. Vinod, Sr. Recruiter, The Judge Group Email:Vupadhyay01@judge.com Suite 100, 151 South Warner Road, Wayne, PA 19087 ( 610-979-9440 extn. 353 | Toll-free ( 1800-339-8318 extn. xxx Click to learn more about Judge's Technology, Talent & Learning Solutions Contact: vupadhyay01@judge.com This job and many more are available through The Judge Group. Find us on the web at www.judge.com

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