A$ A' "A' ?We are seeking a highly organized and self-motivated individual to join our marketing team as a Social Media Specialist. This is a highly visible position in our fast-paced environment with a broad focus on the execution of social media campaigns from concept to creation to analysis. You'll use your professional social media skills and digital expertise to gain a greater social media presence for our clients, as well as provide administrative support of marketing efforts for ESB Advertising.Key Functional Areas of ResponsibilityResponsible for the voice, strategy, implementation, and growth of all the social media channels, including Facebook, Instagram, LinkedIn, Twitter, Snapchat, etc.Build engaging social content that integrates well with overall marketing strategiesCreate social media calendar with corresponding approved creativeMeasure the success of social media marketing plans through daily reportingEffectively maintain ad budget parameters for multiple individual accountsAssist with reputation management, bad reviews and negative communicationDemonstrate product knowledge to customersIdentify and keep up with industry trendsOther assigned tasks and duties as requiredProfessional Skills & QualificationsExperience with the business applications of social media platforms, such as Facebook Ads Manager, LinkedIn Campaign Manager, etc.Understanding of media metrics; able to interpret the results and take action to increase effectiveness of social media campaignsMust be comfortable in conveying social analytics and learnings in verbal and written settingsStrong graphic design and copywriting skillsAdobe Photoshop and Illustrator experience preferredCanva experience preferredWeb development/design experience a plusCompensation & BenefitsCompetitive salaryParticipation in company health (medical, dental, vision) insurance plans401K with company matchPaid vacation, holiday and sick leaveOpportunity to advance your career