Media Buyer

Employer
Profiles
Location
Baltimore, MD
Posted
Dec 05, 2022
Closes
Dec 08, 2022
Ref
724395376
Hours
Full Time
A$ A' "A' CALLING ALL MEDIA BUYERS AND MEDIA PLANNERS??Are you an avid researcher with a talent for ??identifying?? audience insights, media habits, and media usage trends? Do you have experience in cross-channel media buying specifically in traditional, print, broadcast, and digital? Take aL??K at this ??AMAZING?? opportunity! We have an exciting opportunity to work with a leading marketing agency headquartered near Baltimore, MD. The agency is expanding their marketing department and looking for a Media Planner | Media Buyer for an immediate, full-time role. The agency is currently working on a hybrid remote model with one day per week in the office.The Media Planner / Media Buyer is a highly-motivated, energetic individual who delivers active management and delivery of in-market campaigns. Media Planner / Media Buyer Responsibilities:Manages all buying responsibilities across traditional channelsTake a holistic view of all in-market media activities to fully understand the user journey.Be fluent with all media activations, traditional and digital, in support of campaign objectives.Function as a media lead on assigned accounts managing internal and external team members who support.Function as client point-of-contact for all media-specific items, liaising with any external partners as needed.Drive efficiency through strong rate negotiations and value-added programs.Establish and maintain close relationships with media partners at all levels of the organization.Stay abreast of media trends, opportunities, and target media consumption.Stay abreast of category trends and consumer planning habits to deliver relevant insights to guide planning efforts.Develop and manage all co-op programs and media partner negotiations.Develop a strong rationale for tactical recommendations based on industry benchmarks and historical performance.Generate insertion orders for all traditional media activities with an eye for detail and accuracy.Hold media partners accountable for delivery and performance.Continually monitor campaign performance and delivery in support of cyclical performance reporting while maintaining an up-to-date and accurate log of changes.Conduct post-buy analysis and negotiate any variances as applicable.Support with campaign reporting presentations and analysis for all traditional media activity.Push for out-of-the-box ideas with internal team and media partners to set clients apart.Keep a performance mindset providing the team with observations, trends, and insights on activity in the market.Media Planner / Media Buyer Requirements:College graduate (marketing or communications specialty preferred).5+ years of integrated media experience.Travel industry experience is a plus.True passion for marketing and integrated media solutions.Strong verbal, written, and presentation skills.Performance mindset with an inherent drive to improve resultsOrganized and diligent, specifically managing deadlines for multiple projects.True team player, committed to every undertaking, and willing to put maximum effort behind the greater work for the client, team, and agency at large.Self-directed learning and professional development in the evolving media landscape, especially within travel space.Preferred platform proficiencies: Strata, MediaForce, or other media platforms. Simmons/Scarborough. Adara Impact. Microsoft Office.About ProfilesAn award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision, and dental insurance; online software and soft skill training.New job opportunities are listed daily -.

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