A$ A' "A' ?Position: Brand & Product Marketing Strategist: Product Marketing, Value Stream ProductLocation: Hybrid: Vienna, VA once a weekCompensation: Highly competitiveDescription: The Brand & Product Marketing Strategist I will: Serve as a marketing executional product owner, supporting lead product manager with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross channel strategy, and intelligent targeting. Support cross-functional relationships and expertise in our brand and product portfolio. Assist portfolio subject matter expert (Product Manager) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Role will require ability to apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Works on assignments requiring considerable judgment and initiative. Minimum supervision.Roles & Responsibilities:A cents € cents Serve as marketing campaign executional product owner within scrum teams, supporting lead product owner in translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launchesA cents € cents Support the business, Portfolio Manager, lead Product Manager, and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiativesA cents € cents Support cross-functional leads in strategizing on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentationA cents € cents Assist lead Product Managers with the ownership and development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomesA cents € cents Contribute to the planning of the product marketing roadmap(s) by supporting the strategy around campaign execution and testingA cents € cents May act as product owner within marketing scrum teams; assist scrum masters and lead product managers with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goalsA cents € cents Shape acceptance criteria and marketing output standards with full scrum team to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organizationA cents € cents Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvalsA cents € cents Basic knowledge of our brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goalsA cents € cents Assist the lead product owners with evaluating and reporting on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross functional partners, and all levels of leadershipA cents € cents Assist in delivering compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activitiesA cents € cents Support the collaboration with the Portfolio Manager and lead Product Manager to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goalsA cents € cents Collaborate and communicate with key corporate stakeholders, including Business Units as appropriate, with education on marketing concepts, process and tools, media constraints, and opportunitiesA cents € cents Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle managementA cents € cents Perform other duties as assignedDesired Experience:A cents € cents Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience A cents € cents Experience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-makingA cents € cents Experience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team membersA cents € cents Experience in supporting and developing go-to-market plans that drive results toward business priorities and goalsA cents € cents Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processesA cents € cents Basic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex problemsA cents € cents Working knowledge of financial and marketing industry trends, products, and servicesA cents € cents Experience with PCs and related software packages as well as learning different collaboration and product management toolsA cents € cents Effective verbal, written, and interpersonal communication skillsA cents € cents Effective organizational, planning, and time management skillsQualities: strong communicator - both written and verbal, proactive, takes initiative to find opportunities to make an impact, active contributor in meetings, natural leader, builds strong relationships, earns respect from colleague