Chief Marketing Officer, Merchant

Washington, DC
Dec 05, 2022
Dec 08, 2022
Full Time
A$ A' "A' ?Meet UpsideWe created Upside to help communities thrive! Our retail technology uses the sophistication of online retail"A cents € profit measurement, attribution, and incrementality"A cents € to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. Our mission, values, and commitment to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on communities nationwide. You'll join a Team whose experience hails from places such as Google, Uber, Amazon, Instacart, Capital One, and MasterCard with proven startup executives and venture capitalists.Upside was named #2 on Deloitte's 2021 list of Fastest Growing 500 Tech Companies and #308 in Inc.'s America's fastest growing private companies of 2022. Upside's Series D funding was raised in March 2022 and led by General Catalyst at a $1.5 billion valuation. Other investors include Bessemer Ventures and Formation8.What You'll DoAs the CMO for Merchants, you will:Lead marketing and sales enablement across Upside merchant teams to: increase merchant acquisition velocity, increase merchant satisfaction and retention, and develop and ensure go-to-market messaging consistencyBring insight selling into Upside merchant sales and marketing teams and pair it with Behavioral Design approaches to increase effectiveness of our sales and marketing effortsLead merchant marketing team for brand building, lead generation, and retention merchant efforts. Lead sales enablement team to improve sales force operations and scalability through sales team training, sdsales material creation, and measuring sales force effectivenessWork cross functionally with analytics, research, and product teams to develop necessary insight to support Challenger messaging approachImpress a rigorous, metrics-driven approach across all sales and marketing channelsBuild, manage, and coach a high-performing marketing & sales enablement teamManage sales and marketing budget and expendituresWork closely with company leadership to define company objectives and translate those objectives into sales & marketing strategies and tacticsWhat You Need10-15+ years of sales enablement and marketing experience that includes enterprise B2B, SMB B2B, consumer, digital marketing, PR and communications5+ years leadership experience including leading orgs with multiple management levelsDemonstrable experience establishing and leading sales enablement and marketing in a dynamic and fast-paced start-up environmentSuccessful track record of leveraging data and analytics to understand performance and improve resultsSignificant experience with sales and marketing technology and operations in order to quickly begin building and scaling the system that will drive growth and retention Commitment to leading with humility, curiosity, and transparency, with a willingness to roll-up-your-sleeves and dig into the workAt Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We"A< oere passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!

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