A$ A' "A' ?Location: RemoteReports to: Head of Consumer MarketingDirect Reports: N/AThe RoleThe Digital Content & ASO Manager is responsible for managing digital content across organic and paid channels; including casted takeovers, Shop.LTK collabs, paid social content, and maintaining compelling App Store pages and product cards. This role will own digital content and copy testing to drive new user registrations and app installs; identifying and illustrating key shopper benefits through compelling digital content. This role will also lead LTK creator collaboration and casting, partnering with creators to drive LTK messaging within organic and paid channels; including LTK social handle takeovers and boosted social content.The ideal candidate is highly organized and can focus on tactical elements while not losing sight of big-picture strategy. The candidate should be creative and have a knack for identifying out-of-the-box creative solutions and be keen at developing and maintaining relationships..The Primary Goals Of This Position AreNew Registered Users & App InstallsApp Store Ranking; Search & Browse InclusionIncreased DAUs & GMV contributionPaid Cost Per Install and/or Cost Per Completed RegistrationKey Responsibilities And AccountabilitiesOwn and operate LTK's App Store updates in close collaboration with the Growth Product Squad, Product Marketing & the Design team; identifying the appropriate timing for updates, as well as the most compelling content and feature releases for inclusionManage, monitor and update App Store content for the LTK shopper app, shopping category ranking and launch test/learn strategies to increase shopper visibility and install volumeIdentify user search trends, shoppers behaviors and key shopper segments in partnership with the Paid/Acquisition team to produce compelling organic and paid digital content; driving new user registrationsCollaborate with counterparts in Brand and Influencer business units for best overall results; sharing best practices and learnings across teams, while identifying key creators and collaborationsLiaise with Sr. Manager, Social media and Paid/Acquisition team for casting needs for Instagram, TikTok, Facebook, Pinterest, YouTube and emerging social media platforms and report back to IP team on success metrics for casted content.Stand-up processes with internal stakeholders (legal + accounting) for contracts and payments (as applicable) to casted creators and shopper ambassadors/testimonialsLiaise with creator success + recruitment on new and existing creators in order to maximize success of LTK casted content + campaigns. Provide direction and leadership to the central design team, opening Asana tickets, to refresh digital content, including suggesting seasonally appropriate and trending images and offering guidance on what LTK customers are searching and buying in-app.Occasionally travel to creator and/or shopper events in order to manage creator relationships and creator/shopper logistics on location.Professional CharacteristicsGreat relationship builder and maintainer, both with internal stakeholders, LTK creators and LTK shoppersAble to guide strategy and change management while managing tactical elementsStrong entrepreneurial skills with the ability to work independently, translate macro. multi-channel marketing strategies into action, and collaborate to produce results.Ability to quickly pivot and shift between priorities without losing focus.Strong desire to work in a fast-paced environment with multiple projects.RequirementsBachelor's degree or equivalent in Marketing, Communications or similar relevant experience.5+ years of experience 3+ years of experience directly managing digital marketing campaigns, specializing in social content to drive performance metrics5+ years experience in marketing strategy and reporting; with a proven ability to build a process for communicating with stakeholders and influencers2 years of experience managing app store optimization within tech or retail categories; making direct and regular updates, along with paid promotion Experience working within MarTech solutions, including analytic tools/dashboards.Experience planning, placing and optimizing marketing campaigns.Experience analyzing KPIs and producing thoughtful reporting insights.Strong analytical background with the ability to measure and mitigate risk while still providing opportunities to innovate.Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment.Strong collaboration, communication and presentation skills.Natural bar-raiser; a "can-do"A' attitude, proactive, curious are absolute mustsWhat's in it for you as an employee of LTK?Interesting problems to solveCompetitive comp and benefits including medical, dental, and visionPaid Maternity and Paternity LeaveWellness benefits including workout from home with our live Virtual Fitness Classes! 401k retirement plan with LTK matching contributionFlexible work schedule plus Summer Fridays (Workday ends at 3pm)Virtual Company Happy Hours and Virtual Team Events! Disrupting the retail industry! What you have to look forward to when you work or visit for team huddles at a LTK Office: Fully stocked bars and kitchen (free snacks all day!) Catered meals weekly Monthly Chair massagesLaidback office environment Monthly themed Happy Hours! Free access to state of the art gym while working in or visiting our Dallas HQFree Covered Parking on-site while working in or visiting our Dallas HQAbout UsLTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company's mission is to empower the world's premium lifestyle creators to be as economically successful as possible.Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator ShopsA$ cents A cents € zA' cents . More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the US is a precondition of employment.Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.LTK is an Equal Opportunity Employer.