Marketing Specialist

Employer
Freddy and Son Roofing
Location
Manassas, VA
Posted
Dec 05, 2022
Closes
Dec 08, 2022
Ref
724434251
Hours
Full Time
A$ A' "A' ?The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.A' This is a hybrid position and will require 2-3 days in-office weekly. Headquarters is currently in Manassas, VA though some meeting locations will be changing to Ashburn, VA in January 2023. Candidates must live within a two-hour commutable distance from Main Office in Manassas, VA. Maryland and DC candidates are welcomed.Annual Salary Range for this position is $65,000-$70,000. Performance evaluations are conducted in June and December, where raises and bonuses are offered.A' ResponsibilitiesStrengthen our relationship with clients and company partnershipsPlan and execute campaigns and eventsTrack, analyze and report the success of those campaigns and eventsCreate online and offline marketing contentEmpower the sales team with marketing content and campaigns that help drive salesCreate and publish organic posts weekly on social media platformsPerform market research and develop recurring reports on industry trends and best practicesEstablish goals and objectives with Director of Marketing to increase performance and revenue through marketing strategiesCreate marketing materials for digital and print purposes such as website, social media, flyers, business cards, events, etc.Assist in event planning and execution for multiple types and sizes of eventsTravel up to 25% to take photos/videos of projects, attend seminars, training, etc. (expenses covered by Freddy & Son Roofing)Produce and edit video content to be used in marketing materialsUpdate and maintain Google Business and Yelp sites for reviews, lead contact requests, and optimizationRespond to clients digitally and input leads into CRM in timely mannerPerform website SEO, development, and analytics in an ongoing basisCommunicate and coordinate with vendors and partners for marketing deliverablesPerform other duties as assignedQualificationsBachelor's degree in Marketing, Business, Communications, Public Relations, or related field. If no degree, minimum of 6+ years in a marketing-related role requiredExperience using Google and Microsoft suite of productsExperience using Adobe Illustrator, Creative Cloud, LightroomStrong ability to network and communicate with staff, vendors, clients, and stakeholdersMust be able to perform well under pressure while maintaining composure and patience2+ years creating and publishing marketing materials and content for print and digital media1+ year experience utilizing a CRM software1+ year experience building and delivering reports to higher managementAbility to update, format, and manage website contentVery strong time-management and task-management skills with high attention to detailMust be able to occasionally lift up to 50 lbs, walk, climb, stoop, kneel and use arms and hands to reach, grasp, and manipulate objectsPreferred ExperienceHave or be willing to obtain Part 107 UAS (drone) license within first six months of hire date. (License and drone provided by Freddy & Son Roofing)Have experience or be willing to learn internal postcard mailing system (5% of duties)1+ years working in a hybrid/remote environment

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