Digital Marketing Analyst/Marketing Implementer- REMOTE

Employer
Alaant Workforce Solutions
Location
Washington, DC
Posted
Dec 05, 2022
Closes
Dec 07, 2022
Ref
724436840
Hours
Full Time
A$ A' "A' ?Fast-growing Full-Service Digital Marketing agency/Marketing solutions company seeks a specialist in the marketing campaign area.This is a full-time position for one of our clients!Competitive benefits and career advancement opportunities!This could be a full-time REMOTE role; prefer candidates living in the East Coast (EST) time zone.The environment is a fun, work hard/play hard culture!Need to be a strong communicator and fast learner who excels at building, implementing and measuring strategies to meet client needs. Ideal: an experienced Digital Marketer who is energized by new challenges and relishes the chance to learn new strategies and skills.You will be responsible for liaising with the account management and project management teams and supporting the development and implementation of campaigns from start to finish. You will analyze online statistics and identify areas to optimize online marketing performance. This role offers both autonomy and a team environment: you will have a significant, measurable impact on your clients' success, but enjoy the support of our management and strategy teams who'll always have your back.Responsibilities for Digital Marketing Analyst/Marketing Implementer- REMOTE:? Plan and execute email, social media, web, SEM, paid media (including Google Ads) and programmatic advertising campaigns.? Identify trends and insights and optimize performance based on insights.? Create effective landing pages to optimize user experience.? Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.? Identify critical conversion and drop off points and optimize user funnels.? Test, report, optimize, and analyze performance to identify key levers and opportunities for improvements that can be shared across platforms and programs.? Measure and report performance of digital marketing campaigns and assesses against goals (ROI and KPIs).? Ensure all work is aligned with deadlines, expectations, and company quality standards, and accurately tracked in our project management tool.? Identify opportunities within accounts for new strategies and expansion.? Evaluate emerging technologies and share recommendations with management team.? Measure and report performance of digital marketing campaigns and assess against goals (ROI and KPIs).Requirements for Digital Marketing Analyst/Marketing Implementer- REMOTE:? Bachelor's Degree in business, marketing, communications or a related field preferred.? 3-7+ years of progressive digital marketing experience, preferably in an agency setting.? Overall familiarity with the tactical side of marketing agencies.? Extreme attention to detail and deadline-oriented.? Comprehensive experience building multi-faceted digital marketing campaigns, including SEM, SMM, PPC, SMS and email marketing services. (LinkedIn Ads, Meta Ads, Google/Microsoft Ads, Programmatic, etc.)? Demonstrated familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint) products.? Familiarity with standard agency project management and CRM tools such as HubSpot.? Experience with a data-driven approach to strategy, planning, execution, and measurement.? You thrive in a fast-paced, multifaceted environment.? A positive attitude that resonates with your team and the company.Pluses:? Google Analytics & Ads Certifications.? Experience using HubSpot and Salesforce.? Graphic design or web development experience.? Scrappy-yet-polished approach to Marketing.

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