Digital Marketing Manager, Paid Media
A$ A' "A' ?Are you a digital marketer looking to implement highly strategic and innovative marketing programs for meaningful non-profits like Special Olympics? Do you value comprehensive, integrated strategies that take full advantage of a range of digital advertising channels, including search (PPC), paid social, programmatic and connected tv? Are you fluent and passionate about data and website analytics? If yes, we'd love to meet you!Interactive Strategies is a full-service digital agency based in Washington, DC that has quickly established itself as a leading fundraising and digital marketing agency. We've partnered with amazing clients including Boston Children's Hospital, Red Cross, Defenders of Wildlife, American Kidney Fund, ADL and American Lung Association, to name a few. Our clients wanted to explore an agency that has new ideas in digital advertising; an agency that brings strong creative and digital storytelling; an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and ultimately, money raised.Our ideal candidate is self-motivated, highly focused and capable of working at a strategic level while simultaneously executing on a tactical level. We're looking for someone with a strong background in digital advertising, PPC and analytics. The person in this position will be involved in the growth of our entire marketing department, so we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members.RESPONSIBILITIESTalent and passion matter more to us than years of experience, but here are the abilities we are looking for:Develop and deploy impactful digital advertising strategies and campaigns that leverage best practices and dynamic new tactics.Develop conversion-driven paid media campaigns and execute the day-to-day management across Facebook, Google and other platforms.Select appropriate channels for paid media campaigns across social, PPC, display, and more.Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.Provide support and expertise across website analytics and tracking (Google Analytics, Google Tag Manager, etc.)Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.Create comprehensive and integrated digital marketing strategies on multiple media channels that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).Optimize digital fundraising campaigns to maximize RIO across channels.Conduct paid media audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption as appropriate.Build strong client relationships through effective communication and project management.REQUIREMENTSBS/MS degree in marketing or a related field.3-5+ years of digital advertising experience.Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.Proven experience building, deploying and managing large-scale and advanced digital advertising campaigns across Facebook, Google, Microsoft Ads and programmatic.Experience working across a variety of advertising platforms and technologies.Experience in optimizing landing pages and user funnels.Strong analytical, entrepreneurial and data-driven thinking.Up-to-date with the latest trends and best practices in digital marketing.Bonus Point: Experience and strong understanding of SEO and best practices.We strongly prefer this position to work out of the Washington DC office, but we are open to this being a remote position.Qualities you bring to the table:Strategic.A' You understand that a strong digital marketing program is rooted in deep research and a thoughtful strategy.Creative.A' You bring passion to your work and produce search strategies and campaigns that engage, motivate and inspire.Intuitive.A' You're someone with that canny ability to always think one step ahead and see where the world is headed.Confident.A' You're friendly, professional and poised, whether you're brainstorming with our team, running meetings or making client presentations.Passionate.A' You love what you do, give everything you've got and are continually seeking ways to grow in your craft.Friendly.A' You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.BENEFITSWe have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about quality as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you're at the office. We may be an agency, but we understand that you have a life outside of work.We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:Company-sponsored health, vision and dental insurancePre-tax Flexible Spending Account (FSA)Profit sharing3+ weeks of vacation/sick time from day one; 4+ weeks after year 32 additional days of personal leaveCompany-paid short-term and long-term disabilityCompany-paid life and AD&D insurance11 paid holidays401k with company matchNew business referral bonusProfessional development opportunitiesFlexible work schedulePre-tax DC Metro SmartBenefitsA LITTLE ABOUT USWe're a well-respected interactive agency in downtown Washington, DC, known for deep strategic thinking. We strive to cultivate a collaborative, innovative environment where people feel valued, respected, and free to push creative boundaries"A cents € all while finding balance between work, home, and life outside the office.?INTERACTIVE STRATEGIES IS A CERTIFIED LGBTBE BUSINESS AND EQUAL OPPORTUNITY EMPLOYER THAT VALUES WORKPLACE DIVERSITY. WE BELIEVE THAT DIVERSE VOICES AND VIEWPOINTS ARE CRITICAL TO PRODUCING GREAT WORK AND HELPING OUR CLIENTS REPRESENT THEMSELVES EFFECTIVELY.