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Senior Manager, Marketing & Communications

Employer
Service 1st Financial
Location
Bethesda, MD
Closing date
Dec 8, 2022
A$ A' "A' ?Company Overview Service 1st Financial is a disruptive fintech that offers homeowners a worry-free service for replacing their home comfort systems (HVAC, plumbing, electrical) for a low monthly payment. Service 1st partners with independent home services contractors across the country who offer our Premier ProgramTM to consumers as an alternative to purchasing home comfort systems. Service 1st is a category creator and the only independent, unconflicted provider of residential Home Comfort-as-a-Service programs in the United States.PositionWe are looking for an energetic Senior Manager, Marketing & Communications, who can lead the firm's marketing initiatives, including strategy, content, creative, and execution. The successful candidate has experience developing campaigns that build brand awareness through both traditional marketing channels and other creative methods. In addition, the successful candidate has robust experience leveraging social media and other digital channels to drive contractor leads. The successful candidate is proactive in generating unique ideas and executing them while taking complete ownership from beginning to end. This individual loves analytics, and his/her decisions and recommendations are guided by data. No task is too big or too small for them, and they'll do what it takes to get the job done. The Senior Manager, Marketing & Communications will focus their efforts on B2B activity, which includes providing strategic support for our contractor partners as they build awareness with homeowners. You'll work closely with the Founder & CEO of Service 1st and other key members of management. Although there is a preference for this individual to work from Service 1st"A< oes headquarters in Bethesda, MD, remote work flexibility is available for the right individual.Responsibilities Include:A cents € cents Develop the firm's overall marketing strategy and execution plan, including the marketing budgetA cents € cents Build and deliver short-term and long-term plans for building company awareness and marketing the Premier ProgramA cents € cents Build and maintain a successful brand and image that attracts customers and industry stakeholders to the Premier ProgramA cents € cents Lead marketing campaigns through idea creation to execution, implementation, and results evaluationA cents € cents Conduct research and analyze data to identify patterns and trends that will impact our business and messageA cents € cents Work with sales personnel to develop successful strategies and campaigns that attract new customersA cents € cents Communicate with Trade Organizations and Trade Press to earn share of mind and marketing opportunitiesA cents € cents Develop marketing strategies for new products and services that align with current company standardsA cents € cents Collaborate with the leadership team to make high-level decisions regarding the direction of the companyQualifications:A cents € cents Bachelors or master's degree (preferably in marketing)A cents € cents Minimum 5 years of relevant experienceA cents € cents Prior experience with digital and social media marketingA cents € cents Significant hands-on experience with paid social marketing and advertisingA cents € cents Excellent verbal and written communication skills, interpersonal skills, and a positive attitudeA cents € cents Detail-oriented with strong organizational skillsA cents € cents Ability to be flexible in a rapidly changing work environmentA cents € cents Highest levels of integrity, an unwavering commitment to the team, and a willingness to go the extra mileA cents € cents Experience leveraging marketing automation software to manage campaigns, such as HubSpot MarketingHubA cents € cents Home services industry experience preferred, but not requiredCompensation commensurate with experienceHealth, dental and vision insurance, and paid time offInterested candidates should send a resume and a short summary of why you would be a good fit for the position to careers@.

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