Digital Marketing Product Manager

Washington, DC
Feb 01, 2023
Feb 07, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Digital Marketing Product Manager engages in the administration of existing business applications, legacy systems, databases, and web interfaces to meet new and emerging business unit/department needs. Acts as a business liaison with technology and vendors to help facilitate and translate business needs into functional requirements. Participates in application implementation and development projects. Collaborates with management to identify opportunities to streamline technology processes and to develop new procedures that support the business unit/department.


  • Manages technology projects and cross-functional teams, determines resources needed and responsibly stewards them, tracks progress against established timelines, evaluates training and monitors adoption. Collaborates across teams during the discovery phase to assess value, usability and feasibility of enhancement concept and experience.
  • Provides strategic guidance on the department's technology roadmap and manages the process of designing and implementing improvements and new functionality in technology applications. Develops engagement strategies in the digital space.
  • Assists in creating, gathering, managing, and communicating product requirements, strategies, roadmaps, and specifications. Manages technical projects and supporting documentation, tracks progress towards milestones, and keeps tabs on all the moving parts of agile planning and development cycles.
  • Acts as a business liaison with technology and vendors and provides end-user training and support. Provides counsel to other business units in the execution of technology initiatives and digital engagement. Collaborates with management and IT to identify opportunities to streamline technology processes that support the business unit. Engages with internal and external vendor teams to establish priorities, manage work requests, and ensure on-time delivery of enhancements.
  • Manages various web and database platforms, including defining, planning, and prioritizing enhancements for phased deployments. Manages, designs, and develops the structure, function, and organization of department applications on organizational platforms, including processes for application of appropriate metadata/taxonomies.
  • Gathers an in-depth understanding of the organization's technical landscape, data management practices and flows and data available across the organization. Advises on data accuracy and integration best practices, as assigned.
  • Defines and translates strategic business ideas into technical requirements with actionable, digestible user stories and acceptance criteria ensuring all organizational, regulatory, and strategic compliance requirements and objectives are met.
  • Utilizes technology to advance their business unit's priorities and projects. Serves as a resource within their business unit on appropriate tools/software and shares expertise openly and accessibly to advance business unit priorities and projects, and to meet critical goals.


  • Bachelor's Degree preferably in Computer Science, Engineering or Business; MBA or Master's degree preferred.
  • At least 10 years of experience in product design, agile delivery, business analysis, data science, or software engineering; 2+ years of experience in Agile product management preferred.
  • Experience with CRM Platforms, an ESP (Email Service Provider/Platform) preferably with Salesforce Marketing Cloud.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

Physical/Mental Demands
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement and discretion requiring the employee to compare and evaluate various courses of conduct and make a decision (or recommend a decision to be made) after various possibilities have been considered.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.