Marketing Specialist

Reston, VA
Nov 29, 2022
Dec 01, 2022
Full Time
Marketing Specialist / Real EstateModis is excited to share a Marketing Specialist - Real Estate opportunity in a forward-thinking environment with a Fortune 500 company! This role is offering a great work life balance with competitive pay, benefits, and an opportunity to learn and grow with the organization. Job DescriptionProject Scope: The Marketing Specialist will develop and execute an actionable and measurable plan to grow and nurture the company sales funnel regarding the Real Estate team's site acquisition efforts. Specific priorities of the Specialist include Sales Collateral Development & Planning, Lead Generation & Nurture, Channel Marketing, Tradeshows & Conferences, and Agency Management.Responsibilities Include:Sales Enablement & Lead NurtureManage the creation of sophisticated, innovative sales collateral, brochures, and pitch decks to build the brand and support the team win new business.Manage the development of educational brochures, fact sheets, white papers, and other materialsManage all aspects of photo and video shoots.Generate qualified B2B leads in target market and nurture them through the sales funnel Channel MarketingIdentify new marketing channels to promote companyManage creative agencies to develop plans & create marketing deliverables that support vertical growthUnderstand the market variances across B2B customer sectors to develop bespoke marketing approachesIdentify thought leadership opportunities to showcase the company team as industry experts.Manage all aspects of exhibiting at B2B conferences where company will be representedAccountable for the successful delivery of multiple, simultaneous projects from briefing and design through completion and deliveryWork cross-functionally to ensure coordinated messaging and maximized performance Reporting & OptimizationSupport cross-functional meetings and miscellaneous communications as needed-- collaborating with internal and external stakeholders or partners. Present findings/suggestions to internal stakeholders in an educational capacity while helping to steer and influence the customer-centric journeyRegularly track and analyze performance to optimize campaigns for better impactMeasure the impact of marketing initiatives and use insights/learnings to optimize initiatives for better impact continuouslyMonitor digital trends, emerging technologies, and risksSkills (Desired):Analytical and conceptual thinking - using logic and reason, creative and strategicEnthusiasm for an electric futureExperience with tools such as, Jira, Confluence, Salesforce, Google Analytics, Google Tag Manager, and Microsoft Office Suite.Experience leveraging KPIs, data, metrics and applying learnings in real-timeThe ability to excel at both a strategic and executional levelSkilled at multi-tasking, delivering under tight timelines and adapting quickly to changeA fantastic storyteller who is at ease presenting to, and can influence senior executivesSkills (required):Resourceful, adaptable and results oriented with a positive attitude and the ability to contribute in a team environmentKnowledge of real estate and/or retail industry.Demonstrated experience with B2B marketing and communicationMust be able to establish a high level of credibility with all levels of internal and external stakeholdersHighly skilled at vendor, agency, and budget managementAbility to creatively think outside the box and lead and execute effectively and independently Communication skills - interpersonal, presentation, and writtenA positive force who leads with inspiration and passionAbility to take initiative and function in highly dynamic environmentExcellent project management, innovation, analytical, and creative problem-solving skillsUnderstanding of the Salesforce product suiteAble to understand and balance the interests of numerous stakeholders (eg, management, colleagues, agencies, OEM partners, etc.) Required Experience3-5 years of post-graduate marketing experience1+ year of real estate and/or retail industry1+ year of agency management experienceBachelor's degree required (Marketing, Business Administration, Economics, or related field) To be considered for the Marketing Specialist - Real Estate role please send your resumes directly to Equal Opportunity Employer/Veterans/Disabled.To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit Company will consider qualified applicants with arrest and conviction records.

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