Digital Marketing Manager- Remote Position

Highgate Hotels
Bethesda, MD
Nov 25, 2022
Nov 27, 2022
Full Time
Highgate HotelsHighgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major US gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. . OverviewThe Digital Marketing Manager is responsible for creating and maintaining digital marketing strategies to meet objectives and enhance the image of their assigned hotels. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Digital Marketing Manager will help coordinate and execute all digital marketing, advertising, promotional activities and social media campaigns. Responsibilities - Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. - Designs, builds, and maintains our social media presence. - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights, and optimizes spend and performance based on the insights. - Brainstorms new and creative growth strategies through digital marketing. - Plans, executes, and measures experiments and conversion tests. - Collaborates with internal teams to create landing pages and optimize user experience. - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Identifies critical conversion points and drop off points and optimizes user funnels. - Manage OTA Vendors and agency relationships. - Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans - Develop e-Commerce business plans and recommend annual budgets per hotel - Schedule and coordinate photo shoots with company approved photographers as needed. Ensure all website photography is updated and showcases the hotel appropriately

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