Events and Marketing Coordinator

Employer
ECS Federal
Location
Washington, DC
Posted
Nov 23, 2022
Closes
Nov 30, 2022
Ref
717654572
Hours
Full Time
We are looking for a talented Digital Events and Marketing Coordinator who has a passion for all things digital and a knack for attention to detail, good leadership skills, and solid communication and organization skills. This position requires excellent analytical and project management skills to recommend and drive new digital programs. Experience implementing and managing successful digital programs in a fast-paced environment is an absolute must. The Coordinator's main role is to execute the full cycle of digital marketing projects from digital "builds" through full-cycle online marketing programs. A strong understanding of digital project management (including information architecture, functional and technical specification requirements for websites, mobile applications, display ads, video ads, landing pages and email marketing) is essential.*Responsibilities: ** Integral role in planning and execution of performance campaigns spanning across digital channels* Collaborate with design team on writing and implementing advertising copy for display/search ads, landing pages, video and positioning to ensure brand standards and accuracy* Collaborate with internal and external teams to produce, monitor, and optimize multiple digital campaigns* Plan, execute, and measure experiments and conversion tests* Collaborate with internal teams to create landing pages and optimize user experience* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points* Assist with weekly forecasting updates and budget flow management, including measuring and reporting performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)* Instrument conversion points and optimize user funnels* Ability to create materials and communications that are compliant, meeting all industry related requirements/regulations.* Identify trends and insights, and optimize spend and performance based on the insights* Provide thought leadership and perspective for adoption for emerging technologies* Collaborate with agencies and other vendor partners* Experience managing digital agencies holding them accountable for insightful reporting and actionable optimization recommendations.* Continuously stay abreast of digital trends and technology and make recommendation for new opportunities or enhancements to existing systems.*Qualifications: ** Demonstrable experience leading and managing display advertising, SEO/SEM, email, marketing database, social media campaigns and more* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate* Experience with A/B and multivariate experiments* Solid knowledge of website analytics tools (eg, Google Analytics, NetInsight, Omniture, WebTrends)* Working knowledge of ad serving tools and the media buying space (DSPs, DMPs, SSPs)* Strong communication, writing and editing skills.* Experience in setting up with CRO platforms (Optimizely, Google experiment, VWO)* Strong analytical skills and data-driven thinking* Up-to-date with the latest trends and best practices in online marketing and measurement*Desired Education/Experience: ** Bachelor's degree or Master's Degree in marketing or a related field* Minimum 5 years' experience in digital marketing; experience in education marketing preferred* Experience in marketing financial services/mortgage is strongly preferred.*Work Authorization*: Must be able to verify identity and employment eligibility to work in the US*Other Duties: *This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.*Physical Demands: * The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. Vision: See in the normal visual range with or without correction. Hearing: Hear in the normal audio range with or without correction._ECS is an equal opportunity employer and does not discriminate or allow discrimination on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state, or local law. ECS promotes affirmative action for minorities, women, disabled persons, and veterans._ECS is a leading mid-sized provider of technology services to the United States Federal Government. We are focused on people, values and purpose. Every day, our 3000+ employees focus on providing their technical talent to support the Federal Agencies and Departments of the US Government to serve, protect and defend the American People.Job Types: Full-time, ContractPay: $60,000.00 - $80,000.00 per yearBenefits:* 401(k)* 401(k) matching* Dental insurance* Employee assistance program* Employee discount* Flexible spending account* Health insurance* Health savings account* Life insurance* Paid time off* Parental leave* Professional development assistance* Referral program* Retirement plan* Tuition reimbursement* Vision insuranceSchedule:* Monday to FridayApplication Question(s):* Soonest availability to start after offer:* Salary expectations:Education:* Bachelor's (Required)Experience:* Marketing: 2 years (Preferred)* Social Media campaigns: 1 year (Preferred)Security clearance:* Confidential (Preferred)Work Location: Remote

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