Integrated Communications Strategy Director - Multicultural Audiences

Washington, DC
Nov 22, 2022
Nov 28, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Integrated Communications Strategy Director - Multicultural Audiences coordinates and integrates external communications designed to reach multicultural audiences with the goal of driving relevance and shaping AARP's image. The Integrated Communications Strategy Director - Multicultural Audiences works closely with the Office of Diversity Equity & Inclusion to develop the outreach strategy and execution plans. The director oversees implementation of those plans and measures their impact.


  • Develops multichannel communications plans for new and existing initiatives, programs and offerings to reach key target audiences, oversee implementation and measure results. Creates and updates messaging for all initiatives, programs and offerings and ensure enterprise-wide alignment.
  • Establishes annual communications priorities and the communications calendar for the enterprise. Identifies and mitigates brand risk.
  • Collaborate with content teams to develop written and visual content that will resonate with target audience and drive relevance for the organization.
  • Vets content with experts from across the enterprise to ensure accuracy and message alignment.
  • Collaborates with Brand to develop appropriate paid media material to promote messages and shape the marketplace. Collaborates with Social Media teams to amplify messages, promote programs and initiatives.


  • Completion of a Bachelor's Degree (advanced degree preferred) in communications/public relations or a related discipline and 10+ years of professional experience in developing communications/public relations strategies for a variety of clients.
  • Demonstrated experience in multicultural consumer outreach.
  • Budget management and matrix management experience.
  • Possess strong client service orientation, project management and account management skills.
  • Demonstrate excellent understanding of, and ability to work within, organizational politics, networks and a matrix management system.
  • Demonstrate strong interpersonal skills (e.g. collaboration, listening, negotiating, facilitating, managing conflict, flexibility, etc.).
  • Possess excellent writing and oral communication skills.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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