Business Development Director

Washington, DC
Dec 16, 2022
Jan 13, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Business Development Director conducts business development activities to support AARP's business strategy across multiple lines of business. Also supports the organization's initiatives and opportunities as required. Represents the organization in the development and creation of new opportunities, securing deals, and developing new business models that enhance brand equity, increase the breadth of appeal of membership, and drive incremental revenue. Leads business development activities including market outreach, lead generation and negotiation of complex deals. Coordinates a cross-functional team internally to support leadership of activity against targeted accounts.


  • Develops prospect lists, prospecting strategies and conduct outreach to the marketplace. Develops and manages pipeline of prospect targets.
  • Represents the organization in the marketplace in a highly professional manner. Communicates effectively with an executive presence and can clearly articulate the AARP value proposition and quickly adapt to varying and sometimes challenging situations.
  • Maintains a deep understanding of industry landscape and relevant players to support the creation of a business development strategy that best aligns with the industry, develop business to business (to consumer) value propositions, and develop an insightful and strategic view of the Voice of the Market that defines how the organization should be positioned and navigate industries.
  • Leads the creation of market scans and opportunity assessments. Leads the development of Concept Documents and Business Cases. Leads RFP/RFI processes including requirements gathering, market outreach, and final selection with coordination from all relevant stakeholders.
  • Leads the negotiation of complex strategic relationship agreements. Effectively negotiates the best possible agreements that maximize the organization's assets and drives revenue, membership, and engagement goals.
  • Adheres to CRM and Business Development reporting and activity tracking protocol and requirements.
  • Leads internal collaboration with all necessary functions and resources throughout the organization to create and implement effective business development solutions and programs. Leads positive organizational change in how new business development opportunities are evaluated and executed.


  • Completion of Bachelors Degree (MBA preferred) and 10+ years experience in Business Development or Strategic Partnership Development, preferably in digital media.
  • Experience negotiating complex partnership deals.
  • Strong skills in quantitative and qualitative analysis.
  • Ability to develop collaborative, productive, working relationships internally and externally with partners.
  • Strong leadership and strategic thinking skills.
  • Self-starter with a strong bias for action.
  • Excellent written, verbal, visual/presentation, organizational, interpersonal and communications skills.
  • Strong customer service orientation.
  • In-office/open office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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