Director, Marketing - Email Marketing

Capital One
New York, New York, United States
Nov 16, 2022
Dec 15, 2022
Full Time
114 5th Ave (22114), United States of America, New York, New York

Director, Marketing - Email Marketing

Capital One, a Fortune Magazine "100 Best Companies to Work For," is on a mission to Change Banking for Good. Our Retail Bank Marketing Team is seeking a data-driven Director of Email Marketing to further the evolution of our email marketing strategy, capability and execution.

The ideal candidate is a seasoned leader with experience in creating and managing personalization strategies at scale, helping the Bank connect the right message with the right customer, turning our first party data into a competitive advantage.

Reporting into the Bank's VP of Integrated Marketing, the Director of Email Marketing is a key member of the Bank's Integrated Marketing leadership team, and will lead an in-house team of high-performing email marketers.

If you are energized by transforming the banking industry with a human-centric approach, improving customer outreach, influencing branding, growing as a marketer, and driving business results, this is the role for you.

  • Own the Bank's email strategy, development, execution and performance, leveraging first party data and our world-class MarTech stack to deliver business goals
  • Lead the program's evolution by enhancing BAU and trigger campaigns, customer journeys, segmentation capabilities
  • Advance our email optimizations by improving analytics and testing capabilities, measurement/KPI/metrics framework and reporting suites
  • Act as a strong, confident, and visionary team lead, with the capability to translate strategy into action for direct report
  • Partner with our Martech team to shape the email, personalization and customer journey roadmap
  • Partner with our creative team to optimize creative assets
  • Collaborate with cross-functional partners to design multi-channel lifecycle journeys
  • Lead our marketing personalization strategy in partnership with the broader marketing, Data & Market teams.
  • Lead, develop and build a high performing team

Our Ideal Candidate Brings:
  • Superior problem-solving skills combined with team facilitation skills with ability to frame issues effectively for the executive audience
  • Strong decision making, influencing/consensus building and analytical skills with clear understanding of impact on business goals
  • Ability to develop and present data-driven recommendations successfully, promote items persuasively, and shape the opinions of others
  • Strong leadership, team building, interpersonal and above-average communication skills
  • Ability to maintain a service-oriented team culture and mindset, that delivers consistent and high quality work
  • Ability to identify and translate goals and objectives into strategies, plans and tactics

Basic Qualifications:
  • Bachelor's degree or military experience
  • At least 8 years of experience in Business to Consumer (B2C) email and direct response marketing
  • At least 4 years of leadership experience in building and managing teams
  • At least 4 years of experience in interpreting marketing program results, identifying cause & effect trends in executions and adapting best practices into future campaigns

Preferred Qualifications:
  • Bachelor's degree in Business, Marketing, Communications, Digital, or Advertising
  • 9+ years of experience in Direct Marketing and Brand Management in a Business to Consumer (B2C) environment
  • Experience engaging and influencing cross-functional working partnerships in a global organization with a range of senior stakeholders and different needs
  • Salesforce Marketing Cloud experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Location is New York City

- $195,800 and $231,000 for Director, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).