Market Research Analyst

Job Description

Put your research skills and data analysis experience to work for one of the world's most trusted and respected news sources. As Market Research Analyst for The Washington Post, you will conduct primary research and provide insights to help business units throughout the organization understand our audience and make smart business decisions. Working closely with our world-class Advertising, Marketing and Product departments, and our award-winning Newsroom, you'll help pave the way for bigger and bolder successes in the future.

Motivations:

• You are very organized, and have a keen eye for all the details
• You thrive on working in a fast-paced environment, often managing a variety of projects at once
• You are an analytical thinker who can tell a story with data, and explain the "why" behind our consumers' behaviors

Responsibilities:

• Conduct custom primary research projects for Washington Post clients throughout the organization. Research insights are used to assist executives in making informed decisions about Washington Post branding and consumer marketing, changes to existing products, and new product launches
• Manage all phases of the research process, from study design to fielding and reporting
• Develop survey questionnaires based on the stakeholders' key objectives and business questions
• Program survey questionnaires and test surveys for quality assurance
• Manage relationships with third party sample providers as needed
• Field surveys using Qualtrics survey software and monitor data collection
• Analyze survey data and create customized presentations of research results in PowerPoint
• Support the management of quantitative tracking studies, such as The Washington Post subscriber satisfaction and loyalty surveys.
• Leverage statistical software to analyze data, including merging data sources, cleaning data, creating sub-populations in the data set, and analyzing data by sub-populations as well as wave-over-wave
• Work with external third-party research vendors in designing, developing, and executing primary research activities as needed
• Coordinate logistics and create moderator guides for qualitative research projects, such as in-depth interviews and focus groups

Requirements:

• Bachelor's Degree
• 2+ years of experience in primary market research and/or data analysis (experience working in media industry or advertising is desired)
• Demonstrated experience executing research projects end-to-end, from conception to execution, analysis, and reporting
• Extensive experience with Excel, PowerPoint and Word
• Experience with Qualtrics or other online survey tool, and SPSS, Q or other statistical software is preferred

#LI-Hybrid

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife