Digital Marketing Manager - Social, Paid Search, Website

Job Description

A cloud-native end-to-end digital experience platform, Arc XP enables our customers to shift their focus from day-to-day operations to delivering the digital experiences their audiences desire and expect.

As we continue growing into new verticals and regions, we are seeking an energetic, self-starting experienced digital marketing professional to own our social, paid search and website strategies.

Motivation:

• Over your career, have hands-on experience with the execution, analysis, and optimization of all digital channels that fall under this role's purview.
• Are an expert in paid and owned digital channels with a deep understanding of how they work together to drive success.
• Have a strong data analytics background that you use to surface performance against stated KPIs
• Take initiative and know how to work independently
• Show ownership of your work and follow-through
• Thrive in a fast-paced environment and are open to feedback
• Able to think out of the box and utilize testing methodology supported by data
• Able to create relationships with teams throughout the organization to influence and build consensus.

As a digital marketing manager responsible for social, paid search and website strategies you will:

Responsibilities:

• Work closely with the demand generation and content marketing teams to develop channel specific activations to support lead generation and content marketing efforts.
• Have end-to-end ownership of social media (both organic and paid), paid search and website performance including overall channel strategy and analytics while simultaneously staying hands-on with daily programs and optimization activities.
• Closely track all conversion and performance metrics with operational and management reporting to identify issues and opportunities early and act to address them to maximize ROI.
• Own website performance analytics to understand page and content performance to inform website and content marketing strategies.
• As the website lead you will support creation of new website pages using Arc XP's Experience Platform, working closely with the product marketing and content marketing teams to identify pages to be created and provide ideas for improving website conversion.

Qualifications:

• 5+ years of direct experience in social media, paid search and website engagement preferably in technology, enterprise software or SaaS platforms, including 2+ years.
• Bachelor's in a marketing-related field, or equivalent experience.
• Demonstrated analytics skills and hands-on experience with a proven background in developing and implementing targeted strategies for the above outlined digital channels that have met or exceeded objectives.

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage
• Company-paid pension and 401(k) match
• Three weeks of vacation and up to three weeks of paid sick leave
• Nine paid holidays and two personal days
• 20 weeks paid parental leave for any new parent
• Robust mental health resources
• Backup care and caregiver concierge services
• Gender affirming services
• Pet insurance
• Free Post digital subscription
• Leadership and career development program

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.