Senior Specialist, Lifecycle Marketing

7 days left

Location
Washington, DC
Posted
Nov 14, 2022
Closes
Dec 03, 2022
Ref
JR-90274089
Hours
Full Time
Job Description

For over 140 years, The Washington Post has been an authoritative news source on political, social, and economic issues. We were founded as a daily print publication serving the Washington, D.C. area, covering presidents and politics from the heart of America's capital city.

Today, The Washington Post is a rapidly growing, digital-first news source with worldwide reach. With subscribers in over 180 countries, The Post is increasingly catering to readers looking for trustworthy journalism and thoughtful analysis on U.S. issues, as well as fresh perspectives on stories that are defining a changing world.

We are seeking a Senior Specialist, Lifecycle Marketing, to join the subscriptions marketing team. You will be responsible for executing lifecycle campaigns tailored to global readers that deepen loyalty and prevent subscriber churn. You have a can-do attitude and impeccable attention to detail.

Motivations:

  • You are energized when working in a fast-paced environment.
  • You understand the email marketing landscape and want to stay on top of trends.
  • You are interested in learning what engages and retains Washington Post subscribers.


  • You will have opportunities to work on multiple projects and deliver refined, impactful campaigns in a short time.
  • You have an aptitude for translating ideas into action plans, then carrying them out.
  • You are goal-oriented and have confidence in sharing ideas.


Responsibilities

  • Develop and execute automated lifecycle marketing journeys and one-off campaigns across our marketing channels in order to engage and retain active subscribers, with a special focus on email marketing.
  • Test and improve on-site flows for subscription upgrade, cancellation, and reactivation to maximize subscriber retention-working closely with The Post's digital product development team.
  • Collaborate with Product, Engineering, Analytics, and Data Science to monitor campaigns and/or develop reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness.
  • Consistently launch and monitor experiments and communicate results to the wider organization.
  • Manage the email marketing calendar to ensure projects are executed on time and in line with the team goals.


  • Master our marketing tools to leverage full capability across our website, mobile app, and emails.
  • Deliver regular analysis on our competitors as well as new trends in email marketing to help The Post stay ahead of industry changes and advances.


Requirements

  • 4-5+ years of professional experience in digital media, marketing, or ecommerce is required. Specific experience with subscription-based business models and/or digital marketing is preferred.


  • Proficiency using digital analytics tools and Microsoft Excel to measure the impact of marketing campaigns, determine the outcomes of A/B tests, and identify performance trends.
  • Proficiency with an ESP.
  • A knack for using data to make decisions.
  • Excellent communication and project management skills.
  • A can-do attitude. We are looking for someone who wants to jump right in and learn.


Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs


Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

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