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Mobile App Marketing Specialist

Employer
The Washington Post
Location
Washington, DC
Closing date
Feb 14, 2023

Job Details

Job Description

The Washington Post is seeking a mobile app marketing leader to join our subscriptions team and lead our app acquisition marketing strategy and campaigns to acquire new users via app marketplaces like Apple Ads and Google Universal App Campaigns. This person will define our app acquisition program's best-practices, build sustainable connections with WaPo's product marketing and engineering teams, craft day-to-day acquisition app marketing operations and strategy and ultimately build WaPo's subscription acquisition app marketing program foundation, and will report to the Manager of Paid Media.

The right candidate has experience analyzing current performance data, the latest business needs/objectives, and data insights to continuously improve performance. They are results-oriented, nimble, and loves testing and rapidly iterating to validate hypotheses and new ideas. In addition, they will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

Motivation:
  • You want to get in on the ground floor of something big and operate at scale
  • You are organized, and adept at bringing in multiple stakeholders from various functions to achieve a common goal
  • You desire to continually testing and learning to achieve the most optimal user acquisition outcomes
  • You are interested in the mobile app environment and how it can be used to improve business results


Responsibilities:
  • Define WaPo's user acquisition strategy on app marketing platforms (i.e., Apple Ads, Google Universal App Campaigns) - build a roadmap, taking into account current resources and current/planned app marketing technology, that aims to drive sustainable subscriptions growth
  • Partner with the product and lifecycle marketing teams and business stakeholders to align app marketplace acquisition marketing media and messaging strategy with overall acquisition strategy and business objectives
  • Identify growth opportunities and make data and objective-backed cases for testing them
  • Build and maintain efficient, effective internal team and cross-team marketing operations. Focus on building a strong, meaningful relationship with our engineering, analytics and SEO teams to build a subscription acquisition app marketing strategy that aligns with our current capabilities and informs future plans
  • Regularly document and distribute reporting and insight-driven learnings and actions to team leadership


Requirements:
  • 3+ years of relevant app marketing experience
  • Expertise planning, executing and optimizing successful app marketing campaigns
  • Knowledge of app marketing best practices (experience building a program preferred)
  • Experience setting up in-app event optimized campaigns using an MMP (i.e., AppsFlyer) to measure campaign success
  • Ability to clearly and concisely articulate performance reporting and test results to stakeholders
  • Ability to educate teammates and stakeholders about app marketing and its value to drive collaboration and buy-in on program growth


Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs


Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Washington Post includes salary ranges for certain positions to comply with local pay transparency laws. The salary range for this position is:
$40,077.96 - $95,000.00

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
Washington
DC
20036
US

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