Director, Advocacy Mobilization

Washington, DC
Jan 01, 2023
Jan 04, 2023
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Director, Advocacy Mobilization oversees the development and implementation of a national grassroots organizing strategy in support of AARP's advocacy agenda. Collaborates with cross-functional teams to develop and implement empowering, creative, and effective advocacy strategies and fundraising campaigns at the federal, state, and local levels. Utilizes direct action organizing tactics and advocacy tools to build support and mobilize constituents around AARP legislative priorities. Collaborates with senior leadership to develop long-term goals and strategic plans to position the organization for success.


  • Leads the development and implementation of an organization-wide grassroots strategy to mobilize AARP members to engage with their elected officials in support of our public policy agenda.
  • Develops a team through visionary leadership, establishing strategic direction, building organizational talent, and empowering others.
  • Designs and executes the overarching grassroots strategy for federal campaigns such as Social Security, Medicare, Rx affordability, family caregiving, voter engagement, and more. Designs different approaches for diverse and specialized audiences as needed. Works with enterprise-wide team to assess and adjust strategies and tactics throughout the campaign in order to achieve objectives and deliver campaign wins.
  • Generates revenue through a multi-million-dollar advocacy fundraising program and ensures coordination of advocacy efforts with that fundraising program.
  • Directs team to provide strategic support for AARP state offices on their grassroots efforts, as well as support in the execution of email, phone calls, direct mail, texting, and other mobilization tactics. Drafts, edits, and reviews content as needed.
  • Leads and directs advocacy skills training, direct action organizing training, strategy sessions, and more in support of AARP's advocacy agenda.
  • Coordinates with colleagues to develop and expand AARP's online and offline advocacy capabilities to ensure we remain innovative, best-in-class, and engage our members, activists, and volunteers as effectively as possible.
  • Manages a significant operational budget, including management of external agencies and consultants.


  • Completion of a Bachelor's degree or equivalent in a field directly related to the duties of this position and at least 10 years of experience developing and implementing grassroots advocacy campaigns for major initiatives. Political campaign or advocacy experience required.
  • Demonstrated excellence in managing a high performing team.
  • Superior communications and interpersonal skills with strong attention to detail and ability to produce accurate, error-free work. Experience thinking of and executing creative, high-impact tactics. Able to deal with crisis response and rapid response situations.
  • Demonstrated capability to work cooperatively and flexibly with individuals at all levels inside and outside the organization.
  • Experience in developing and implementing effective, targeted advocacy mobilization strategies for diverse and specialized audiences.
  • Familiarity and curiosity with keeping up with the political communications and technology landscape, knowing what type of messaging or tactic is most effective with different policymakers, and more.
  • Experience with advocacy CRMs and working in a big data environment is a plus

Physical/Mental Demands
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement and discretion requiring the employee to compare and evaluate various courses of conduct and make a decision (or recommend a decision to be made) after various possibilities have been considered.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.