Marketing Operations Manager

Washington, DC
Dec 02, 2022
Dec 10, 2022
Full Time

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

As the Marketing Operations Manager, you will be responsible for planning and implementing marketing operations projects. You will support multi-channel marketing plans that promote the organization and its products, programs, or services. You will work on cross-functional creative teams and business liaisons to plan, develop, and drive marketing content multi-platform production projects to inform, educate, and influence both internal and external audiences. Collaborate with management to identify opportunities to streamline marketing processes and to develop new procedures that support the business unit/department. Support email channel by recommending provider offers for inclusion and business rules that drive segmentation and personalization. Maintain toolkits and other documents that detail communication channel reach, frequency, and specifications for commercial offer placements.


  • Executes channel strategy, manages daily operations, provides expert marketing guidance and support, and ensures AARP departments have access to email channel resources.
  • Serves as a subject matter expert in marketing, regulatory compliance, performance management, and marketing operations. Monitors and enforces Channel policies, governance, and change management, identifying areas for improvement. Develops and maintains marketing plans to meet organizational goals, leveraging industry best practices. Creates and defines governance policies for marketing channels to align with channel policies and legal and regulatory compliance.
  • Promotes and maintains positive working relationships to troubleshoot and resolve issues. Reviews incidents and manages communication with clients. Schedules and lead regular work sessions to discuss current topics, clarify or develop processes, conduct training, review incidents, and resolve issues.
  • Inputs and updates commercial offer content and assets. Communicates Provider onboards, sunsets, and changes.
  • Reviews and performs quality control of commercial offer content for member benefit communications and/or research as requested.
  • Provides recommendations for member benefit communications and supplies approved copy and appropriately sized images for providers.
  • Provides oversight and support of the day-to-day work of the managers responsible for client relationships.
  • Monitors, tracks, and manages contracts, including compliance, amendments, and updates as needed. Oversees alignment between agencies including about process, documentation/templates, contract issues, metrics and reporting, client service support, and other issues.


  • Completion of Bachelor's degree with 5+ years' experience in marketing and communications required.
  • Experiencing supporting marketing efforts across print and digital channels, especially email.
  • Detail oriented and ability to manage the small particulars of member benefits from 100+ provider brands.
  • Proven analytical skills - can evaluate digital channel performance and recommend program shifts in order to meet and exceed marketing program objectives.
  • Experience with B2C and B2B business models preferred.
  • Client service and matrix management experience desired; Agency experience a plus.
  • Proven strategic thinking and analytical skills to drive successful marketing programs.
  • Effective verbal and written communication skills.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.