Director, Advocacy Outreach

Washington, DC
Nov 02, 2022
Dec 02, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Director, Advocacy Outreach oversees the creation and implementation of communications strategies in support of AARP's advocacy agenda. Directs the design of communications campaigns that raise awareness and educate, influence, and mobilize AARP members, policymakers, opinion leaders, and the general public. Ensures campaign communications strategy, messaging, and content aligns with the overall enterprise strategy and goals. Collaborates with nationwide and enterprise-wide teams to establish and execute strategic plans and leverage internal/external resources to achieve campaign goals. Measures communication campaign effectiveness to evaluate return-on-investment.


  • Serves as the lead for advocacy outreach and communication on designated AARP issue campaigns, providing strategic counsel to meet campaign goals.
  • Coordinates across AARP national and state offices to design and execute the overarching communications strategy for multi-state and other legislative campaigns. Works with enterprise-wide team to assess and adjust strategies, tactics, and messaging throughout the campaign in order to achieve objectives, assure internal message consistency, and tell our story on wins and campaigns in progress.
  • Develops and updates message framework for designated multi-state and other legislative campaigns. Synthesizes a wide range of policy and legislative information, as well as research and polling data, to ensure that our message is communicated in a way that protects and strengthens the AARP brand, raises awareness, influences policymakers and the media, and drives grassroots action.
  • Works with AARP's Brand Center of Excellence and advocacy advertising agency to develop advocacy advertising and collateral that effectively support AARP's advocacy campaigns and that is fully integrated with other campaign tactics.
  • Works with AARP's Research Center of Excellence on any research or polling related to designated multi-state and/or other legislative campaigns.
  • Provides support for AARP state offices as needed in terms of advocacy communications strategy and execution of advertising, research, message development, collateral, and other outreach tactics. Drafts, edits, and reviews content as needed.
  • Develops strategies for capturing and sharing "real people" stories in support of campaign goals.
  • Mentors and develops staff using a supportive and collaborative approach.


  • Bachelor's degree (advanced degree preferred) in public relations, communications, media, or other field directly related to the duties of this position and 15+ years of experience in public relations and/or communications developing and implementing outreach strategies for major initiatives, preferably in the non-profit sector. Political campaign or advocacy experience required.
  • Demonstrated excellence in managing a high performing team.
  • Superior communications, public relations, and interpersonal skills with strong attention to detail and ability to produce accurate, error-free work.
  • Demonstrated capability to work cooperatively and flexibly with individuals at all levels inside and outside the organization.
  • Competence in developing and implementing effective, targeted communication strategies for diverse and specialized audiences.
  • Capable of building coalitions, designing outreach programs, and securing support for social impact messages by working effectively with media, policymakers, and other influencers.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.