Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP's reputation, drives engagement and member growth, and showcases AARP's mission and value through one, integrated voice.

The Digital Marketing Manager will be responsible for the design/strategy, implementation, reporting, and optimization of paid social media campaigns to drive membership of AARP.

Responsibilities

• Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences.
• Manages organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions.
• Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identifies appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes.
• Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels.
• Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing.
• Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time.
• Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid Search, etc.), proactively surfacing new opportunities, and productively resolving any challenges.
• Identifies vendors best suited to advance organizational goals and proactively manages vendor relationships to ensure successful completion of projects, obligations, and expectations.

Qualifications

• Bachelor's degree and 6+ years of digital marketing experience on either client and/or agency side required. MBA and some digital analytics training preferred.
• Extensive experience managing multi-million paid social media programs with proven track record of success.
• Extensive, hands-on experience with digital/social media advertising platforms is preferred, specifically in Facebook. Experience with reporting and workflow management platforms (i.e. Campaign Manager, Skai/Kenshoo) a plus.
• Experience working with creative teams to develop social creative, understanding of social media best practices and trends (i.e. emerging platforms, content formats).
• Hands-on experience with testing and optimizing marketing efforts for membership prospecting and retention. Familiarity with quantitative analysis and the ability to leverage this data to determine trends and impact on organizations goals.
• Experience in working in a large, complex organization. Strong interpersonal, influence and negotiating skills. Ability to work effectively with people, to gain internal respect and build consensus with superiors, peers, and subordinates.
• Excellent business judgment and ability to recognize the business implications of data. Strong project management and strategic planning skills. Demonstrated efficiency and creativity in budget and resource management as well as with complex department and corporate operations.
• Excellent oral/written presentation skills; proficiency in preparation and presentation of proposals, plans, analytical reports, and documents regarding programs' operational status, achievement and performance. Computer skills (Windows, Excel, PowerPoint).

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.