Marketing Analytics Manager

Employer
AARP
Location
Washington, DC
Posted
Dec 06, 2022
Closes
Dec 10, 2022
Ref
3630
Industry
Nonprofit
Hours
Full Time
Overview

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

As a Marketing Analytics Manager for AARP Services, Inc., you will work in a broad cross-functional role focused on supporting operations and analysis of paid online and direct mail marketing campaigns, plus reporting for our digital property ecosystem. You will gather, analyze, and share marketing data and insights to improve marketing performance. In addition, you will collect and evaluate data effectiveness and operational execution of marketing campaigns. In this role, you will consult with management to discuss marketing data insights and trends as well as collaborate to identify opportunities to streamline marketing data processes and develop new procedures.

Responsibilities

  • Develops and oversees digital and offline campaign tracking requirements.
  • Manages data quality control, classification, and upload to database/CMS platforms. Designs cross-team campaign templates, processes, and / or procedures and performs peer quality controls.
  • Develops and completes all ad hoc, weekly, monthly, and quarterly reporting deliverables. Provides analysis for optimization of marketing spend and other strategic issues.
  • Collaborates with marketing teams to share insights & learnings with providers.
  • Manages campaign process including executing timely and accurate campaign files, count requests, reporting and analyses.
  • Gather and interpret data to develop actionable steps to improve digital experiences and optimize business performance. Identifies and explores opportunities for expanding data sources and/or custom models.
  • Analyzes data for multiple enterprise-wide priorities including digital member behavior, content consumption, marketing campaigns, test and learn campaigns, and audience targeting and optimization efforts.

Qualifications

  • Completion of Bachelor's degree with a minimum of 5 years of experience in an analytical role or Master's degree with 2+ years of experience
    Marketing and/or Business analysis experience required
  • 3+ years of digital marketing campaign performance and optimization analytics preferred
  • Daily or weekly Adobe/Omniture SiteCatalyst user with at least 3+ years of experience
  • Advanced level Microsoft Excel skills
  • Intermediate-level SQL Server knowledge and/or experience preferred
  • Intermediate-level Microsoft PowerPoint skills
  • Effective verbal and written communication skills
  • Strong attention to detail (detail oriented), thorough, and highly organized

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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