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Digital Marketing Specialist, Lifecycle Marketing

Employer
The Washington Post
Location
Washington, DC
Closing date
Nov 2, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

For over 140 years, The Washington Post has been an authoritative news source on political, social, and economic issues. We were founded as a daily print publication serving the Washington, D.C. area, covering presidents and politics from the heart of America's capital city.

Today, The Washington Post is a rapidly growing, digital-first news source with worldwide reach. With subscribers in over 180 countries, The Post is increasingly catering to readers looking for trustworthy journalism and thoughtful analysis on U.S. issues, as well as fresh perspectives on stories that are defining a changing world.

We are seeking a Digital Marketing Specialist, Lifecycle Marketing to join the subscriptions marketing team. You will be responsible for executing lifecycle campaigns tailored to global readers that deepen loyalty and prevent subscriber churn. You have a can-do attitude and impeccable attention to detail.



Responsibilities include
  • Assist with the development of and execute automated lifecycle marketing journeys and one-off campaigns across our marketing channels in order to engage and retain active subscribers, with a special focus on email marketing.
  • Test and improve on-site flows for subscription upgrade, cancellation, and reactivation to maximize subscriber retention-working closely with The Post's digital product development team.
  • Collaborate with Product, Engineering, Analytics, and Data Science to monitor campaigns and/or develop reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness.
  • Consistently launch and monitor experiments and communicate results to the wider organization.
  • Manage the email marketing calendar to ensure projects are executed on time and in line with the team goals.
  • Master our marketing tools to leverage full capability across our website, mobile app, and emails.
  • Deliver regular analysis on our competitors as well as new trends in email marketing to help The Post stay ahead of industry changes and advances.



Requirements include:
  • 3 - 4 years of professional experience in digital media, marketing, or ecommerce is required. Specific experience with subscription-based business models and/or digital marketing is preferred.
  • Proficiency using digital analytics tools and Microsoft Excel to measure the impact of marketing campaigns, determine the outcomes of A/B tests, and identify performance trends.
  • Proficiency with an ESP.
  • A knack for using data to make decisions.
  • Excellent communication and project management skills.
  • A can-do attitude. We are looking for someone who wants to jump right in and learn.


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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