Duties

The Office of Communications (OC) ensures that the image of and information about the Library are accurate and reflect the mission of the organization. It fosters and increases public awareness of the Library, defines and targets audiences for its public affairs programs, and assesses the effectiveness of those programs.

The incumbent of this position has primary responsibility for and manages the Library's marketing program, with an emphasis on developing awareness of the Library with new audiences. He/she also plans, designs and executes strategic advertising plans to educate the public about events, exhibits, and opportunities to engage with the Library, and advises programs and units across the Library on marketing strategies and opportunities and facilitates the development of advertising plans across the institution.

Plans, designs and executes marketing strategies focused on raising awareness about the Library's collections, events and exhibits and building public support for the Library's goals and mission. Establishes and manages policies, programs, and procedures governing the Library's marketing plans, which may be initiated by offices across the Library to ensure that all Library funds spent on marketing follow all appropriate policies, law and regulation. Identifies, develops and coordinates marketing and media partnership opportunities with other cultural institutions, libraries and organizations that can amplify awareness of high priority Library collections and programs.

Reviews, analyzes, compiles and edits reports that clearly communicate the results of the Library's marketing efforts, using quantitative and qualitative measures. Evaluates advertising plans and makes recommendations to improve and enhance future marketing efforts.

Supports executive-level and Library-wide internal communications for the Library; prepares audience focused content to ensure employee awareness of important Library initiatives, operational issues and other high priority projects and events.

Collaborates actively with media relations, social media and other specialists in the OC to support the development of comprehensive communications plans that include appropriate marketing opportunities.

Plans, develops and implements marketing strategies for highly visible Library programs, including the National Book Festival, major exhibitions and other venues and events. Advises Library management on potential impact of marketing policies and decisions, recommending actions to correct misperceptions and enhance public understanding.

Cultivates and maintains frequent contacts with Library management and staff across Library service units to keep abreast of activities and events and develop clear and well-designed messages for use in marketing and public affairs content. Maintains awareness of management decisions and Library developments through a variety of means, including representation on various committees and working groups.

Relocation expenses will not be authorized for the person(s) selected under this vacancy announcement.

Requirements

Conditions of Employment

Conditions of Employment

Library of Congress employees are prohibited from using illegal drugs, including marijuana. The Library is part of the Federal Government and abides by federal law, so regardless of individual state or District of Columbia laws, marijuana use is illegal, considered criminal activity, and can affect your employment at the Library. In addition, past or current drug use and activities (e.g., selling or distributing) may deem you ineligible for employment.

Qualifications

Applicants must have had progressively responsible experience and training sufficient in scope and quality to furnish them with an acceptable level of the following knowledge, skills, and abilities to perform the duties of the position without more than normal supervision.

Ability to plan, create, implement and evaluate marketing content.**

Knowledge of communication and public affairs principles, methods, and techniques. **

Ability to communicate in writing. **

Ability to interact collaboratively with others to provide consultation liaison services.

Knowledge of the culture, media, and practices of organizations such as government agencies, non-profits, and/or cultural institutions used to promote, analyze and publish social media content.

Ability to communicate effectively other than in writing.

Additional information

Although it is the Library's policy to afford the maximum pay benefit to employees when setting rates of pay, a new appointee who has had no previous Federal service will generally be paid at step one of the grade.

The Library of Congress is an equal opportunity employer. Women, minorities, and persons with disabilities who meet eligibility requirements are strongly encouraged to apply.

Applicants must submit a complete application package that is received by the closing date of this announcement.

Appointment/retention is subject to a favorable evaluation of an appropriate personnel security/suitability investigation. For more information, please see: Vetting Process

This agency provides reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please email ADA@loc.gov. The decision on granting reasonable accommodation will be determined on a case-by-case basis.

Applicants with disabilities may be considered under special hiring procedures and must submit an appropriate certificate of eligibility when applying for this position. The proof or disability/certification may be issued by the State Vocational Rehabilitation Office, Disability Services or Career Services office of the applicant's college or university, or the Department of Veterans Affairs. The letter must verify that the applicant has a severe disability and must be dated within three years of the date of the application. Certification from health care providers are not accepted. For more information contact the Library's Office of EEO/Diversity Programs at 202-707-6024 or email spp@loc.gov. FAILURE TO SUBMIT YOUR CERTIFICATION WILL CAUSE YOUR APPLICATION TO NOT BE CONSIDERED UNDER THE SELECTIVE PLACEMENT PROGRAM.

The Library of Congress is the national library of the United States and is part of the Legislative Branch of the Federal government. As such, all positions are in the excepted service.

The Library reserves the right to fill a lesser or greater number of vacancies indicated during the life of this vacancy announcement.

Initial permanent appointments to the Library of Congress require completion of a one-year probationary period. Probationary periods served at other Federal agencies do not count toward this requirement.

The Library of Congress may offer repayment for all or part of federally insured student loans. However, not all service units within the Library of Congress participates in the repayment of federally insured student loans. Therefore, determination to repay a federally insured student loan is subject to approval by the appropriate service unit.

A "Not to Exceed" (NTE) status is used to identify an appointment with a specific ending date. However, the Library has the right to separate a NTE employee at any time due to either performance issues or budget constraints.

Are you a veteran? Please indicate the type of veterans' preference you are claiming in your application materials and/or applicant profile and provide the appropriate supporting documentation to validate your claim. Those applying for 5-point preference must submit Member Copy 4 of your DD 214. Those applying for 10-point preference must fill out an SF-15 (click here for the form) and provide the required documentation listed on the back of the form. If required supporting documentation is not attached, Veterans' Preference will not be considered in the application process.