Product Marketing Manager (Mid - Senior Level)

Employer
Appian Corporation
Location
Arlington, VA
Posted
Sep 22, 2022
Closes
Oct 08, 2022
Ref
672678257
Hours
Full Time
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it's more than an empty promise. It's what we do. We're looking for a talented Product Marketing Manager to help drive the GTM for Appian low-code development, the core of our platform. This individual will be working with low-code solutions and translating that into value-based messaging and content. To be successful in this role, you need to: Develop an innovative GTM strategy centered on Appian low-code development, including: positioning, messaging, and competitive differentiation Collaborate with the Product Marketing team to align and create content, while also partnering with the larger Digital Marketing team to drive campaigns, social, and SEO initiatives. Additionally, partner with Engineering and Product Management to become an expert in the Appian product and platform Align with Sales Enablement to develop collateral and train Sales on messaging, positioning, and product capabilities. Learn and understand the sales challenges so we can combat them Represent Appian at industry and online events. Engage frequently with customers and prospects Some of the tools and resources we will equip you with include: An on-boarding program that will provide hands-on experience with our platform, and the processes and technologies we use at Appian We'll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education Basic Qualifications: 2+ years in Product Marketing (experience with Appian a plus) Understanding and experience with low-code development is a plus BA/BS About Appian Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform. Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we're focused on lasting positive change. Join us.

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