Principal Associate, Cafe Brand Marketing Strategist
1750 Tysons (12023), United States of America, McLean, VirginiaPrincipal Associate, Cafe Brand Marketing StrategistCapital One's Retail Marketing team is looking for a talented, strategic, proactive and results-focused Cafe Brand Marketing Strategist to join our team. The Retail Marketing team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing best-in-class marketing. Our retail network, consisting of Capital One Cafes and branches, is the physical manifestation of our brand. The retail marketing team is responsible for broadening awareness of the Cafe by reaching more people, inspiring conversation about our brand and retail spaces, and driving traffic to our retail locations. Your Role:We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel reach and awareness campaigns. If you're a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Principal Associate, Cafe Brand Marketing Strategist position. This role will develop marketing strategies for reach and awareness campaigns across storytelling channels such as: regional mass media advertising, social media, video and influencers. The ideal candidate will be able to think about not just the planning of a campaign, but the measurement and optimization of it, balancing the analysis of individual channels and building the internal narrative about campaign performance. Additionally, this role requires collaboration with other marketing strategists within our Bank and Retail marketing teams, and partnership with multiple other stakeholder groups such as Enterprise Social, Corporate Communications/Public Relations, Research/Insights and Marketing Analytics. Key Responsibilities:Lead the ideation of disruptive marketing strategies that reinforce the unique value proposition of our retail network and deliver integrated, multi-channel, marketing campaigns that drive key brand equities and brand affinitySynthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impactPartner with cross-functional teams including brand, digital marketing, business, creative, legal, operations, and corporate communication to launch compelling messaging strategies and channel plansAuthor sound campaign and creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channelsTranslate and communicate business intent in a directive manner that partner teams can act onChampion and adhere to risk management processes and policiesA great candidate is:Experienced in brand strategy, multi-channel integrated marketing campaign strategy and content development.Experienced in marketing throughout the full funnel, with expertise in the brand awareness and consideration space (mid to upper funnel).Someone who knows how to navigate white space and build strategies from the ground up, leading with consumer insights and leveraging sound judgment/past experienceExperienced in working effectively with many stakeholders and cross-functional teamsConfident presenting formal recommendations to senior decision makersExcited by the challenge of influencing and collaborating with various partners of all levels to deliver resultsSomeone who thrives when navigating ambiguity and working autonomouslyComfortable thinking outside the box and trying new things, without fear of failureA strong team player, focused on achieving results togetherBasic Qualifications:Bachelor's Degree or military experienceAt least 5 years of multi-channel marketing experience on client or agency sideAt least 5 years of experience creating and delivering integrated marketing campaigns across social and digital channelsPreferred Qualifications:1+ years of experience with influencers or brand partnerships1+ years of experience working in a heavily regulated industry that requires adherence to and understanding of risk management processes1+ years of experience working in Agile or knowledge of Agile practicesAt this time, Capital One will not sponsor a new applicant for employment authorization for this position.No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. 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All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.comCapital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).