Sr Specialist Digital Marketing Strategy

Arlington, VA
Oct 02, 2022
Oct 10, 2022
Full Time
Foods people love. Brands people trust. And a career that nourishes your future like no other.If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.This position is not eligible for Visa Sponsorship.POSITION SUMMARYOur Global Brands Digital Marketing Strategy Specialist will contribute to organic growth, profit, and share for our Global Brands' Portfolio (NIDO, Maggi, La Lechera, MILO, Abuelita and Media Crema) by driving project & budget management across portfolio, leading strategy, and ensuring perfect execution of digital marketing plans in line with broader brand & category strategies.RESPONSIBILITIESDigital Marketing / CRMDemonstrate thorough understanding of digital project manager responsibilities and micro-targeted opportunities to win in omni-channel environment. Manage portfolio website strategy and execution, CRM program, Search Strategy, content playbooks & implementation to ensure we win the digital shelf and drive personalization at scale.Utilize knowledge of creative design process and relationships with internal and external teams to flawlessly execute projects across platforms, for example, website redesign and ongoing maintenance, portfolio email campaign, retailer digital assets, etc.Content Development: Lead the development of owned platforms content needs (CRM, Brand Sites, El Mejor Nido, etc) and digital creative asset review + approval processes from briefing through revisions and final on-time delivery.Pilot Test & Learns to engage differently with consumers (DTC, experiential/trial programs, whatsapp, sidechef, etc)2. Project ManagementLead activities via clear and specific project plans that identify key milestones based on the portfolio strategy and annual marketing plan.Drive accountability to project KPIs as the point of contact by leveraging project management and leadership skills Apply working knowledge of Nestle, industry, brand, government (FDA), legal and regulatory guidelines on all projects. Build and continually update best practices for Marketing tactics, platforms, and consumer/trade promotion vehicles (legal review and approval, leadership approvals, team tools, content management systems).3. Budget ManagementDevelop thorough understanding of portfolio budget owner responsibilities; exhibit decision-making abilities around investment alternatives that mitigate risk and maximize returnManage portfolio marketing budget, specifically compile brand budgets into portfolio roll up, track all activity to ensure spending is in-line with budget targets, maintain clear, current documentation, and execute vendor set up and payment processes (WBS's & PO's).Create and maintain status reports on portfolio marketing budget and facilitate regular team meetings to discuss, decide and inform.Create and refine best practices and processes for successful budget execution4. Department SupportEngage and interface with Division and Digital COE to build professional relationships; participate in Department/DCOE-wide initiatives.Champion Nestle's Ways of Winning (Speed, Agility, Collaboration, and Courage), leading by example to inspire cross-functional teams supporting the brand to win with consumersEXPERIENCE Bachelor's Degree (or 5 years' experience in Marketing Communications Project Management)3+ years' experience in Marketing Communications Project Management Creative or Print ProductionProject Management experience, with a proven ability to influence and lead cross-functional teams and external agency partners, with a strong sense of urgency/bias for action. Adaptability and flexibility to meet changing marketplace dynamics and prioritiesSpanish bi-lingual strongly preferredExperience in Food & Beverages / Consumer Packaged Goods Industry (CPG) preferredDigital marketing experience is preferredIt is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.

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