Marketing Communications Specialist

System One Holdings, LLC
Vienna, VA
Oct 01, 2022
Oct 10, 2022
Full Time
Marketing Communications SpecialistLocation: This role will include a hybrid schedule that is open to report to any of our campuses, Vienna, VA, Pensacola, FL or Winchester, VAPay Rate: Open to Both C2C and W2 optionsPosition Type: Multiyear ContractBasic Purpose: This is a marketing copywriting position. The position requires experience writing marketing copy for a variety of channels including email, digital signage, digital banner ads, print ads, social media, web pages and content articles. Candidates must provide a portfolio of writing samples and be willing to take a writing and editing test. The position is hybrid, spending between 4-16 days a month at the Clients campus. Description: *To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and market the Client brand *Contribute to marketing plans, campaigns, and strategies *Perform more complex creative copy/editing and sensitive messaging for various promotion mediums using in-depth knowledge of marketing skills and brand guidelines. Responsibilities:*Create conceptual approaches and copy solutions to promote Client products and services to increase member engagement, branding recognition and market penetration goals *Collaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various media *Provide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and image *Provide creative solutions for marketing campaigns, product launches and other initiatives *Acquire and maintain a thorough understanding of the product owner's products, goals and business objectives *Keep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communications *Analyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changed *Participate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and content *Monitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Client standards *Implement industry best practices for readability, compliance with ADA standards and success metrics *Tailor all communications by channel and according to strategy *Champion the Client brand; create, contribute, implement, update brand style guides, messaging documents and preparedness communications *Ensure communications and brand tone and voice are appropriate for all member-facing communications *Initiate creation of messaging documents and brand guides; work to align communication throughout *Perform other related duties as assignedQualifications: *Bachelor's degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experience *Advanced knowledge of marketing, advertising, direct response, and corporate communications principles *Experience in copywriting, communications, editing, and proofreading; knowledge of AP Style *Advanced knowledge of marketing, advertising, direct response and corporate communications principles and communications production processes *Experience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervision *Advanced research, analytical, and concept organization skills *Ability to articulate findings in oral/written presentations of creative work to various audiences *Advanced organizational, time management and problem-solving skills *Ability to work independently and as a member of a team in order to achieve project goals *Experience with word processing and editorial applications software Desired: *Advanced knowledge of all marketing communication production processes *Advanced knowledge of financial services industry and products *Experience working in a demanding creative environment similar to an advertising agencyFor immediate consideration, please apply directly or contact Ryan Pustilnik at 301.740.2110

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