Marketing Manager

USA Lacrosse
Sparks Glencoe, MD
Oct 02, 2022
Oct 08, 2022
Full Time
WHO IS USA LACROSSE USA Lacrosse, a non-profit organization, is the governing body of men's and women's lacrosse in the United States, leading the US National Teams Program and establishing universal standards. With nearly 400,000 members, we provide national leadership, structure, and resources to fuel and unify the sport's growth and enrich the experience of its players, coaches, officials, parents, and program leaders. USA Lacrosse believes a diverse staff best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who reflect the diverse nature of our membership and the national lacrosse community. We are committed to a staff culture that ensures everyone feels welcomed, valued, and included. POSITION SUMMARY The Manager, Marketing is responsible for creating, implementing, and managing marketing initiatives across the organization to support USA Lacrosse's (USAL) Mission. This individual will partner with the VP, Marketing, Communications, & Membership and will work collaboratively across business units to deliver exceptional results for the organization and our consumers. The Manager, Marketing will develop and execute integrated omni-channel marketing plans and campaigns, track and measure the success of USAL's plans and campaigns, manage marketing timelines, create content assets for media and advertising, and will do event, athlete and influencer, and partnership marketing. A Typical Day Looks Like... Strategy & Execution Works with the VP, Marketing, Communications, & Membership to protect, enhance, and grow the USA Lacrosse brand and all IP by engaging the lacrosse community through a unified brand story. Understands USAL's core audiences and personas to create, execute, and track best in class marketing campaigns and programs to drive brand awareness, engagement, affinity, revenue, and meet defined objectives. Collaborates with all internal departments to support their annual marketing initiatives and goals. This will include leading monthly meetings to ensure initiatives are properly represented to attain goals. Manages all revenue related marketing initiatives such as driving ticket sales, retail sales, USA Lacrosse Foundation support, membership retention and acquisition, as well as the monetization of content. Plans and executes USAL's grassroots fan engagement activities including, but not limited to, creating interactive and innovative event/game experiences, onsite activations, social activations, promotions, and athlete and influencer marketing. Collaborates with the marketing team on creative, content, and communications to bring marketing plans to life for all traditional and digital marketing materials. Supports digital marketing initiatives and platforms including, but not limited to, email marketing, social media, websites, digital advertising, etc. Supports agency relationships where appropriate to help guide campaigns, creative, execution, and analysis. Ensures all content aligns with USAL's brand standards, has consistent messaging (including voice and tone), and adheres to overall brand look and feel. Collaborates with the Membership and Regional Development teams to ensure maximum exposure for USAL's involvement in grassroots mission efforts, social responsibility, and other community events. This includes supporting the Membership team with retention and acquisition marketing campaigns and programs. Supports the Commercial Partnerships team to create, execute, and track innovative and engaging content and promotions for our partners and sponsors. Collaborates with the VP, Marketing, Communications, & Membership to maintain the project management process and marketing calendar. Creates marketing initiative project schedules and ensures all executions are completed within the established timeline and budget. Develops and maintains strong relationships with key stakeholders in the sport and marketing industry to maximize cross-promotional opportunities. Analytics & Reporting Monitors performance and make updates where necessary for all marketing campaigns and programs. Provides campaign recap reports, analysis, and insights for future opportunities. Supports event marketing surveys and analysis. Is This You... High school diploma or GED equivalent required. Bachelor's degree in marketing, communications, business or related field of study or equivalent combination of education and experience. 3 to 5 years in a previous marketing role. Intermediate to advanced computer skills with knowledge of Microsoft 365, including Word, Outlook, Excel, PowerPoint, and Teams. Demonstrated passion and enthusiasm for the power of marketing, with a keen eye towards innovation, engagement, and continuous improvement. Expertise in developing marketing strategies that are native to individual channels, authentic to the brand, and demonstrate tangible ROI. Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact initiatives. Proven experience implementing consumer promotions via digital and traditional channels and complete knowledge of legal requirements to ensure compliance with all promotional executions. Ability to collect, analyze, and use data to affect change and determine ROI. Self-starter, entrepreneurial mindset with hands-on approach towards business. Working knowledge of the latest marketing technologies and best practices and willingness to participate in self-led professional development to stay current on trends in the industry. Excellent communication, including verbal, written, and interpersonal. This includes the ability to collaborate, manage projects, and build relationships to establish trust and confidence. Strong organizational skills, attention to detail, ability to prioritize and manage multiple projects, follow up/through skills, and the ability to meet strict deadlines and budgets. Ability to work both independently and as part of a collaborative team in a fast-paced, hybrid (remote & in-office), dynamic environment. This includes the ability to work cross-functionally toward a common goal. Ability to be flexible with your work schedule, including the ability to work nights and weekends based on event needs and priorities. This may include overnight and weekend travel for events. Willingness to learn about the sport of lacrosse and appreciate the need to develop, grow, and fuel the growth of the sport with diversity, equity, and inclusion in mind. Ability to align with USA Lacrosse's Mission, Vision, and Values and Strategic Plan to support our initiatives and organizational goals. USA Lacrosse Core Values We Influence - Written and Verbal Communication We Serve - Customer Focused We Create & Innovate - Creativity We Collaborate - Peer Relationships We are Humble & Honest - Integrity and Trust We Embrace Individuality - Diversity We Have Fun - Work Hard and Play Hard Expected Hours of Work This position is generally expected to work Monday through Friday from 8:30am to 5:00pm and occasionally requires longer hours or weekend work as related to events and other business needs. This is a hybrid position and works from the headquarters office in Sparks, MD three (3) days a week with the flexibility to work from home two (2) days a week. Travel Requirements Travel may be necessary up to 10% of the time (local, regional). Travel would involve the following mode(s) of travel: car, train, or air. Some out of area and overnight travel may be expected. EEO Statement USA Lacrosse is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, ancestry, sexual orientation, gender identity, disability, veteran status, or any other status/characteristic protected under federal, state, or local law. USA Lacrosse believes diversity and inclusion among our team is critical to our success as an organization, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Employment Type: Full Time Years Experience: 3 - 5 years Bonus/Commission: No

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