Principal Associate, Brand Social & Content Strategy

Capital One
McLean, Virginia, United States
Oct 01, 2022
Oct 29, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, Brand Social & Content Strategy

Are you a passionate, content marketer with paid media and paid content creator experience? Do you have a track record of leading and delivering marketing results? Are you a strategic thinker who has driven memorable campaigns for big brands? Comfortable pioneering in new territories? You may be the perfect match for this role.

This high-profile role will lead the development and implementation of social savvy content strategies targeting consumers across multiple digital channels. You will be responsible for building and leading a well-managed strategy for expanded use of paid content creators. You'll be the lead strategist for multiple message streams, working collaboratively with cross-functional teams to understand business objectives, develop clear briefs for incredible creative teams, and provide strategic guidance and guardrails for paid media amplification. You'll work with internal partners, as well as legal teams, to drive a regular cadence of breakthrough content that delivers on Capital One's strategy and brand standards.

What you'll do:
  • Drive and consult on social savvy content campaigns in support of both product and experience-based consumer marketing messages
  • Develop new, evidence-based integrated social & content strategies in support of one or more lines of business supported by significant marketing investment
  • Develop and present thoughtful, integrated briefs to activate paid media strategies, paid creator strategies, creative development and social engagement strategies
  • Lead creative agencies and stellar internal creative teams from concepting through execution of breakthrough campaigns that drive brand awareness, trigger actions and build engagement with Capital One's flagship consumer products and services
  • Guide content work for a broad, integrated digital channel ecosystem (social media, long-form on Capital One owned channels, 3rd party content platforms, and paid influencer/creators)
  • Stay one step ahead of digital and social landscape trends and competitive strategies to serve as a social subject matter expert within our Social and Content Center of Excellence
  • Use your expertise across major social platforms including Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, TikTok, etc. including astute knowledge of social media best practices and guidelines including: targeting, channel strategies, KPI development, high-level understanding of paid social media, analytics / insight tools
  • Develop learning agendas and partner with analytic teammates to help drive insights that influence future digital marketing agendas
  • Optimize marketing strategies informed by past results, market changes and consumer insights
  • Facilitate and integrate input from cross-functional stakeholders (leadership, internal partners, creatives, legal, compliance, etc.) partnering across the organization lead projects
  • Work with social engagement strategists to ensure flawless execution, timely engagements and consistent voice across campaigns
  • Work closely with senior management to develop and drive digital marketing innovation agendas
  • Lead and support other social and content center-of-excellence development to enhance team impact and productivity as needed

Who You Are

  • Your curiosity is endless. There's always something else to learn.
  • You're flexible and not afraid of change-in fact you welcome the challenge.
  • You share your point of view, but seek out what might be missing and listen.
  • You have big ideas and know the best ones are driven by proof, persistence and patience.
  • You're a storyteller. You simplify the complex and compel your audience to act.
  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
  • You care-about the work, your team and the customers you serve.

Basic Qualifications:
  • Bachelor's Degree or military experience
  • At least 4 years of experience in marketing of consumer products and services
  • At least 2 years of social media marketing experience (content creation, social media advertising, or social content strategy)
  • At least 2 years of managing relationships with digital agencies or internal creative teams
  • At least 1 year of running paid social campaigns
  • At least 1 year of experience working with paid content creators

Preferred Qualifications:
  • 5+ years of leading marketing strategy and execution for well-known brands, with emphasis on both paid and organic social and digital content marketing
  • Experience developing and executing paid media campaigns involving major social platforms (Facebook, Instagram, TikTok, Twitter, Pinterest, etc.) - preferably for high-investment, consumer brands
  • 2+ years of experience working with and guiding strategies that use influencers or paid creators to produce content on behalf of a brand
  • Experience working with creative teams to develop smart strategies, managing agency relationships on both strategic and creative projects, developing paid media strategies for social, and influencing others across a variety of marketing functions
  • Experience in financial services, or other highly regulated industry
  • Experience working with paid talent/content creators to create high-impact social content
  • Experience tapping live-event experiences and or internal thought leaders as a source of compelling consumer content
  • Working knowledge of strategies for driving the organic reach of content, including exposure to developing SEO-driven content strategies

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Location is New York City

- $114,766 and $135,398 for Principal Associate, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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