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Associate, Business Brand Strategy - Business Cards & Payments

Employer
Capital One
Location
McLean, Virginia, United States
Closing date
Oct 30, 2022

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Job Details

Center 1 (19052), United States of America, McLean, Virginia

Associate, Business Brand Strategy - Business Cards & Payments

At Capital One, we're building a leading information-based technology company. Still founder-led, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

The Role

The Business Cards & Payments Brand Marketing team is a passionate and entrepreneurial team of brand marketing strategists focused on cultivating the Capital One Business brand in the hearts and minds of business owners, who are both our prospective and existing customers.

We are looking for a marketing strategist to join our Brand Strategy team to support the team in our internal and external marketing efforts. They will partner closely with our business brand insights team, product marketing team, corporate communications team, business strategy team, and agency partners to devise, test and execute a comprehensive communications plan aligned to our brand marketing roadmap and business objectives.

Key Responsibilities:
  • Support the Business Brand Marketing agenda, which seeks to inspire, inform, and educate Business Cards & Payments team members of what our brand stands for.
  • Develop and execute on the internal and external GTM campaigns and programming.
  • Partner closely with the appropriate teams to ensure the voice of the consumer is a key component of our associate communications, ensuring that all messaging ties back to the overall Business Cards & Payments mission.
  • Evaluate performance for communications, based on real-time metrics and other leading key performance indicators; recommending refinements to communications strategies, messaging and new feedback mechanisms, as needed, based on ongoing assessments.
  • Proactively build and manage relationships with key stakeholders across a range of levels and business functions, serving as a representative of the Business Brand Marketing team.


Here's what you'll need to be successful:
  • High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
  • Ability to self-direct and task switch between strategic and tactical initiatives regularly
  • Succinct, focused written and verbal communication skills
  • Exceptional analytical and problem solving skills
  • Preference to be a member of a lean, nimble team where fast failure, change and evolution is expected and encouraged
  • Preference to work on highly ambiguous projects - where you are expected to test hypotheses and stand up best practices that don't exist today
  • Diligent listening skills and the ability to adapt approach among diverse audiences to tease out insights and pain points
  • High degree of comfort bringing ideas to the table that might at first seem absurd - then quickly build a case for testing and ultimately a recommendation for pursuit, scaling or abandoning
  • Confidence to ask hard questions and push into uncharted territories - and not defaulting to the status quo before exploring new paths and quantifying risk / reward


THE BIG THREE:
  • Whole Brained - equally analytical and creative, and deftly employing both skills to deliver bold programs that deliver substantive outcomes
  • Fearless Leadership - highly-disciplined self-starter with a strong POV who can positively, effectively lead themselves and others, often in ambiguous and/or new territory
  • Collaboration & Influence - ability to productively partner with a wide variety of teams across the organization to advance our Business Cards & Payments goals and connect marketing activities to the underlying business strategy


Basic Qualifications:
  • Bachelor's Degree or military experience
  • At least one year of experience in developing and launching a marketing or communications strategy


Preferred Qualifications:
  • Agency experience in a strategy role


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Company

We Don’t Only Think Big Things—At Capital One, We Do Big Things.

You’re dedicated to your career. You deserve professional satisfaction and personal fulfillment. You belong at Capital One.

Here, every day brings another chance to do impactful work that matters: helping millions of customers confidently manage their money, building stronger communities and delivering truly disruptive tech. You’ll give your all alongside some of the brightest, most resilient people in the industry—and in return, you’ll enjoy the growth opportunities, support, flexibility and benefits you need for an exhilarating life both on and off the job.

Be inspired. Be yourself. That’s #LifeAtCapitalOne.

Creating a Culture of Belonging

At Capital One, we value diversity, inclusion and belonging at our core. We’re building a place of belonging—where everyone can feel seen, heard, valued and free to be their authentic selves. We want to be a place of opportunity—where associates from all backgrounds innovate for our customers and communities, and build meaningful, fulfilling careers.

We endeavor to be a welcoming and inspiring place for all. We seek and embrace diversity. And we’re committed to having a diverse and inclusive workforce, focused on increasing the representation of underrepresented groups, strengthening our culture of inclusion and belonging and harnessing our scale to invest in our communities.

We’re focused on three core principles to advance diversity, inclusion and belonging across Capital One:

Create a culture of belonging where everyone can thrive and innovate

Attract and develop talent from all backgrounds and experiences

Ensure our systems and programs promote fairness and equity

Get a career with more at Capital One.  Discover it for yourself today.

Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status.

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