Marketing Analyst

Employer
The AES Corporation
Location
Arlington, VA
Posted
Sep 19, 2022
Closes
Oct 03, 2022
Ref
665120254
Hours
Full Time
At AES, we raise the quality of life around the world by changing the way energy works. Everyone makes an impact every day in our small, global teams. Apply here to start an extraordinary career today. Digital Content ManagerJob DescriptionAES is searching for a passionate Digital Content Manager to support our global brand presence by crafting robust digital marketing strategies and completing engaging, data-driven external content. The manager will write long and short format digital content and should have strong editing skills. We're looking for someone with strong content creation experience also proficient in content strategy, analysis and execution. The ideal candidate will help us bring to bear our brand position to tell AES' story across various digital platforms, supervise and analyze the effectivities of our initiatives and implement successful marketing practices. This person should be creative, confident, diligent, collaborate easily with others and have a consistent track record of producing strategic digital content and campaigns that increase engagement.Main ResponsibilitiesDevelop marketing strategies for digital content and maintain a cross-channel editorial calendar.Build blog posts, white papers, event collateral, case stories, email marketing, video scripts, articles, and other materials to support AES' strategy and goalsBuild, optimize, supervise and analyze website content using SEO/SEM best practices to attract key audiencesCollaborate with Social Media Manager to build tailored content by platform for the weekly social media calendar and paid and organic social media campaignsSupport lead generation strategies by developing campaigns in partnership with AES' Global Communications and Marketing team and Commercial teamUse data analytics to assess and report on digital content strategy and metricsCollaborate with other departments to create innovative content ideasQualifications3 - 5 demonstrated ability in digital marketing and/or social media marketing with proven, data driven successes2+ years of experience copywriting for various digital channelsExperience with monitoring tools (eg Google Analytics, Google AdWords, Google Ad Manager)Knowledge of digital marketing tactics, analysis and reportingExcellent writing editing skills in English, as well as the ability to write in an engaging active toneCommunicate and collaborate optimallyAbility to consistently meet tight deadlinesAbility to identify target audience preferences and trendsBS/BA degree preferredAdditional qualifications or certifications in digital technologies or social media management is a plusAES is an Equal Opportunity Employer who is committed to building strength and delivering long-term sustainability through diversity and inclusion. Respecting all backgrounds, differences and perspectives enables us to improve the lives of our people, customers, suppliers, contractors, and the communities in which we live and work. All qualified applicants will receive consideration for employment without regard to sex, sexual orientation, gender, gender identity and/or expression, race, national origin, ethnicity, age, religion, marital status, physical or mental disability, pregnancy, childbirth, or related medical condition, military or veteran status, or any other characteristic protected under applicable law. E-Verify Notice: AES will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.Safety comes first at AES. To protect the health and safety of our people, customers, communities and partners, and to provide and maintain a workplace that is free of known hazards, AES requires all newly-hired people or current AES people applying for US-based role(s), to be fully vaccinated against COVID-19 or be willing to be fully vaccinated against COVID-19 by their date of hire. Except where prohibited by law or not specifically covered in a collective bargaining agreement, new hires and transfers will be required to provide proof of vaccination during onboarding and periodically thereafter. This policy will comply with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention and local health authorities, as applicable.

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