Staff Position - Director of Communications
Job DetailsLevelExperiencedJob LocationThe Potomac School - McLean, VAPosition TypeFull TimeEducation Level4 Year DegreeDescriptionThe Director of Communications is a full-time position reporting to the Director of Advancement. The Director of Communications will be a strategic thinker and self-starter with excellent writing skills, able to manage a complex communications program while maintaining a steady focus on advancing the school's mission. This individual will be responsible for implementing a strategic, multichannel communications program that advances understanding and support for the school among internal and external constituencies. The position will oversee all school communications, including electronic and print publications, marketing materials, and website and social media content. Key ResponsibilitiesDevelops and oversees the implementation of a strategic communications plan to provide internal and external constituents with accurate, timely information about the school and to tell the Potomac story in an effective and compelling manner.Reviews and coordinates all school communications, including e-communications, web and social media content, and print materials.Provides support to the head of school, the senior administrative team, and Board of Trustees, including writing and editing key communications for school leaders.Manages public and media relations.Takes a leadership role in planning for, and executing, emergency and crisis communications. Coordinates content, design, and production of the semiannual school (alumni) magazineCoordinates communications support for Development and Alumni Office initiatives.Collaborates with the Admission Office on marketing and communication efforts.Performs other duties as assigned.QualificationsBachelor's degree in English, Communications, or a similar field; master's degree preferredAt least seven (7) years' professional communications management experience, preferably in an educational settingExemplary writing, editing, and proofreading skillsEffective listening and oral communication skillsExcellent interpersonal and collaboration skillsExceptional attention to detailExperience creating strategic communication plansExperience hiring and supervising in-house staff and freelancersExperience overseeing websites and social media channels; ability to use analytics to assess their effectivenessExperience with print productionExperience in brand managementTechnological literacy; familiarity with the following tools is highly preferred: Finalsite CMS, Google Suite (Gmail, Calendar, Drive, etc.), and Microsoft Office Suite Team orientationAbility to manage multiple priorities and meet deadlines; willingness to maintain a flexible work schedule, including evenings and weekends as requiredIn striving to fulfill its mission, The Potomac School seeks many different voices, viewpoints, and backgrounds. We recognize that differences are a source of strength, and we know that everyone is enriched when each person's contributions and perspectives are valued.