Marketing Communications Specialist ,Copy Writer

Employer
BRMi
Location
Vienna, VA
Posted
Sep 28, 2022
Closes
Oct 05, 2022
Ref
665945818
Hours
Full Time
Overview: BRMi Technology is seeking a Marketing Communications Specialist ,Copy Writer. The position requires experience writing marketing copy for a variety of channels including email, digital signage, digital banner ads, print ads, social media, web pages and content articles. Candidates must provide a portfolio of writing samples and be willing to take a writing and editing test. The position is hybrid, spending between 4-16 days a month at either Vienna, VA or Pensacola, FL.To create and produce concepts and copy for product marketing, advertising, direct response and marketing communication products and campaigns to support and market the Organization's brand.Contribute to marketing plans, campaigns, and strategiesPerform more complex creative copy/editing and sensitive messaging for various promotion mediums using in-depth knowledge of marketing skills and brand guidelines.Click here to learn about BRMi's culture. Click here to see BRMi's Glassdoor reviews Responsibilities: Create conceptual approaches and copy solutions to promote Organizational products and services to increase member engagement, branding recognition and market penetration goalsCollaborate with business clients and marketing staff to understand and accurately translate marketing communications into clear, cohesive, concise and effective communications piece(s) for campaigns and various mediaProvide consultative editorial/development services to clients to ensure appropriate copy solutions are used, content accuracy, and grammar consistency in style and imageProvide creative solutions for marketing campaigns, product launches and other initiativesAcquire and maintain a thorough understanding of the product owner's products, goals and business objectivesKeep current with industry standards, competitors' practices, regulatory and copyright considerations and remain up to date on market trends and communications best practices to enhance creativity of product marketing communicationsAnalyze quality of work through review of marketing summaries/metrics to determine if copy materials/methodologies were effective, produced the desired results, or need to be changedParticipate, facilitate and/or implement marketing initiatives across all channels, by conceptualizing and translating information into understandable copy and contentMonitor, submit update and/or audit product information on sites to ensure information accuracy, compliance with corporate marketing plan, regulatory requirements and Organizational standardsImplement industry best practices for readability, compliance with ADA standards and success metricsTailor all communications by channel and according to strategyChampion the Organizational brand; create, contribute, implement, update brand style guides, messaging documents and preparedness communicationsEnsure communications and brand tone and voice are appropriate for all member-facing communicationsInitiate creation of messaging documents and brand guides; work to align communication throughout credit union Perform other related duties as assigned Qualifications: Bachelor's degree in English, communications, journalism, marketing or the equivalent combination of training, education, and experienceAdvanced knowledge of marketing, advertising, direct response, and corporate communications principlesExperience in copywriting, communications, editing, and proofreading; knowledge of AP StyleAdvanced knowledge of marketing, advertising, direct response and corporate communications principles and communications production processesExperience creating conceptual approaches and copy solutions for marketing communications in media to include SEM/SEO methodologies, with minimal editorial supervisionAdvanced research, analytical, and concept organization skillsAbility to articulate findings in oral/written presentations of creative work to various audiencesAdvanced organizational, time management and problem-solving skillsAbility to work independently and as a member of a team in order to achieve project goalsExperience with word processing and editorial applications softwareDesired:Advanced knowledge of all marketing communication production processesAdvanced knowledge of financial services industry and productsExperience working in a demanding creative environment similar to an advertising agency** BRMi will not sponsor applicants for work visas for this position. This is a W2 opportunity only** EOE/Minorities/Females/Vet/Disabled We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.

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