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Marketing Manager - Westfield

Employer
Unibail-Rodamco-Westfield
Location
Wheaton, MD
Closing date
Oct 1, 2022
A$ A' "A' ?Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you'll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You'll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren't met. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!We are currently looking for our:Marketing ManagerWhat we offerAs Marketing Manager your primary objective is to manage the marketing function for Westfield Wheaton to execute short- and long-term plans that drive sales, traffic and NOI growth. You will support the Marketing Director with marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations and execution of national brand programs, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met.Responsibilities & AccountabilitiesCollaborate with Marketing Director/GM/Asset teams to ensure Marketing Action plan reflects 5 yr. business planWorking alongside the Marketing Director on the planning, development, production and execution of marketing programs, retailers' relationships, branded elements and communicationAbility to understand and communicate sales, retailer revenue, kick-outs and percentage rentUnderstand digital and social media channels and platforms in conjunction with traditional media and marketing channelsSTRATEGIC & FINANCIALWork with Marketing Director, GM, and Vice President, Customer Strategy to determine center priorities and assets in order to allocate marketing resources to the most important /key issuesManage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national and global competitor activities and behavior for trends and potential ideas/application to URW and future campaignsOPERATIONALCollaborate with Marketing Director, General Manager and Vice President, Customer Strategy and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenueReview post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholdersHave a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategyDevelop strong retailer relations by establishing and maintaining a thorough understanding of the retailer businessSolicit and encourage retailer participation / support and integration to marketing programs as an effort to promote their business and add value to the overall center marketing planCONSUMER MARKETING & COMMUNICATIONExecute the local implementation of marketing programs based on best practices that deliver on the URW brand standardWork in partnership with the national editorial team to curate and publish content to URW owned digital and social media channels, including monitoring and reporting on content resultsPartner with retailers to support openings, drive sales and promote offers and eventsCreate presentations, recaps and documentation with a business and marketing driven focus - with the ability to develop, discern and evaluate contentWork collaboratively and autonomously on multiple projects simultaneously with local and corporate partnersWhat We Are Looking ForB.A. or BS degree preferred or equivalent experience3 to 5 years of Marketing and/or related experienceStrong business acumen, strategic orientation, and general operation experienceRetail or Shopping Center industry knowledge, experience or expertise preferredStrength in leadership, strategy, marketing, and financial managementFamiliar with digital and social media platforms and curating contentKnowledge of real estate and / or retail development, leasing and operationsStrong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principlesMust be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.Part of a cross-functional team with direct reporting to the Marketing Director.What is important to usUnibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW"A< oes flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.Our company purpose - to Reinvent Being Together - is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully. We are pleased to announce our new hybrid schedule working 3 days per week in our Los Angeles and New York corporate offices and up to 2 days per week remotely. In returning to the office, we are following federal guidance on what we need to do to safeguard the health and safety of our employee community, including that URW employees must be fully vaccinated or request an accommodation. Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people's differences.We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.Join us to Reinvent Being Together.

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