Pharmacy eCommerce Marketing Principal

Employer
Humana
Location
Lancaster, PA
Posted
Sep 26, 2022
Closes
Sep 29, 2022
Ref
665009286
Hours
Full Time
DescriptionHumana is a Fortune 40 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company whose primary focus is on the well-being of its members, Humana is dedicated to shifting perceptions of the health insurance industry. We believe our role goes beyond that of a provider of insurance to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding. Toward that goal, we have been building a best-in-class marketing organization that leverages data and analytics driven insights, always-on multi-channel experiences, disciplined testing and experimentation, and an agile approach to build lasting, mutually beneficial relationships with consumers and healthcare providers.Against that backdrop, we are looking for a highly talented Marketing professional to help deliver world-class eCommerce strategies and experiences to our Pharmacy customers. As Pharmacy eCommerce Marketing Principal, your mission will be to accelerate the impact our eCommerce marketing strategies have on driving growth. You will serve as a key consultant, thought leader, and strategic advisor on the Pharmacy Marketing team, bringing outside-in-thinking to our marketing strategies and business partners to elevate the customer lifecycle and improve healthcare experiences.This role will lead development of eCommerce-driven growth marketing campaign strategies. In collaboration with the cross-functional marketing teams (Digital Transformation & Experience, Direct to Consumer, and Physician Marketing) and business teams (eg Digital, Growth and Operations), you will translate eCommerce best practices into strategies that deliver directly attributable growth in pharmacy prescription and revenue volume.The role will report directly to the Vice President of Pharmacy & Group Marketing and Communications, and can be based anywhere in the lower 48 states.ResponsibilitiesKey Responsibilities Serve as primary expert for bringing an outside-in eCommerce perspective into Pharmacy Marketing and will be responsible for sharing the insights from leading experience-design companies into the Pharmacy marketing and business organizations. Help design and activate eCommerce marketing experiences to maximize sales through acquisition/retention and deliver more efficient processes that help with key growth elements. Own the design of and influence the execution of end-to-end eCommerce experiences for new sales, operations and other targeting tactics of our key audiences. Lead eCommerce thought leadership to help position our Pharmacy more strongly as an innovator with key stakeholders. Be measured on outcomes tied to eCommerce campaign-based sales, retention and engagement metrics. Influence cross-functional teams to conceptualize and oversee the development of marketing strategies that connect the eCommerce, marketing and business worlds.Key Candidate Qualifications :The ideal candidate will possess specialized eCommerce experience-design knowledge from a world-class leader in eCommerce strategy. He/she will be a creative thinker with a high level of business acumen and a proven record of successfully developing and implementing eCommerce strategies to achieve business results in a rapidly growing, highly entrepreneurial environment. This person must have experience negotiating across distinct priorities of cross-functional decision makers to drive ideas from concept to execution. Bachelor's degree is required.In addition, the following qualifications and attributes are sought: Record of success designing and leading large-scale eCommerce strategies and campaigns - ideally in support of consumer experience Strong leadership skills with a demonstrated ability of managing and prioritizing diverse sets of initiatives The polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences Expertise in developing and successfully activating eCommerce strategies, with a hands-on approach to execution Strong business acumen more than 'just' a marketing mindset - understanding downstream and upstream impacts, combined with a thorough understanding of business, marketing strategy, digital marketing, and product/content marketing Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis Strategic thought partnership and ability to learn the business, helping to shape the 2-3 year marketing strategy to support business growth A clear passion for the consumer/customer Highly collaborative mindset, along with excellent consulting and relationship-building skills, including the ability to engage many diverse leaders, stakeholders, and SMEs and win their co-ownership in the outcome. MBA or advanced degree in marketing, advertising, or similar fieldScheduled Weekly Hours40 Get jobs targeted to you in your Twitter stream Thousands of jobs from a variety of niches. The cutting-edge book that finds you the best jobs & highest incomes. Directories of associations, employers, articles & more. Powered By Help us improve by sharing your feedback.