Brand Communications Sr Lead

Baltimore, MD
Sep 26, 2022
Oct 01, 2022
Full Time
Brand Communications Sr Lead Job Summary

Sparks Group has partnered with a well-known athletic company in Baltimore, MD to find a Brand Communication Sr Lead. This is a hybrid in office 1-2 days/week contract role! As theBrand Communications Sr Lead, you willoversee and develop various communication plans across key brand audiences and cross-functionalactivations and initiatives. You will support the team by leading andmentoring junior staff to execute the external communications strategyas well as serve as the keeper of the brand's external reputation, providing counseland guidance to ensure all program outputs and activities are brand-right.

Brand Communications Sr Lead Responsibilities:
  • Assist in the development of strategic comms plans and recommendations for assigned brand campaigns and consumer product initiatives by proactively gathering and seeking out information from necessary internal and external partners
  • Provide guidance and strategic POVs on comms team support as needed, ensuring recommendations are actionable, within budget, can be supported by current staff and will yield tangible results
  • Demonstrate operational leadership by driving and delivering a consistent day-to-day process for campaign execution that ensures key stakeholders are routinely updated, clear R&Rs are assigned among teammates and sets a gold standard for communications support across brand campaigns
  • Provide oversight to metrics tracking and measurement, ensuring program KPIs are created, met and/or exceeded
  • Drive meaningful discussions and brainstorms around the latest cultural trends and news topics to help identify areas for ongoing brand and product storytelling
  • Help promote a strict vision of the brand through the development of an editorial framework that enhances the company's image and reputation amongst internal teammates, external audiences and throughout the industry
  • Build authentic and insightful brand and product narratives that bring to life the brand purpose and connect x-functional and category storylines
  • Maintain a robust rolodex of key industry media contacts and look to deepen 1:1 media relationships through ongoing comms
  • Generate new story angles to deliver successful narratives in order to garner media coverage in top broadcast, print, online outlets and digital platforms
  • Write and distribute talking points and narratives for all levels of brand management, including executives as needed
  • Provide real-time feedback on wins and areas of improvement to managers as applicable
  • Lead internal team discussions to review quarterly activation plans, ensure agencies are briefed as needed and larger Global Communication partners are aware of upcoming efforts

Brand Communications Sr Lead Qualifications:
  • Bachelor's degree with a minimum of 10 years of related experience
  • Master's degree with 8 years of related experience
  • Media relations experience
  • Comes with a purpose mindset
  • Ability to flex across varying workstreams
  • Speed, agility and efficient responsiveness required for fast-paced environment
  • Proactive to offer POV and solutions-oriented approach
  • Excellent written communications skills
  • Strong management skills
  • Ability to deal with ambiguity and change


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Qualified candidates should send their resume AND call Sparks Group for additional details. Please note, resume must include a valid email address in order to be considered. We look forward to discussing your background, your current job search, and your potential career path with Sparks Group!

Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.